At first glance, it’s puzzling that Levi Strauss & Co. has put its $100 million ad media buying account up for competitive bid. Sales are up, according to its Q1 2010 earnings report, and the company earned kudos for its “Guy walks across America” video, which has earned 2.2 million views online. But in fact Levi’s management is in a state of turmoil. It’s been that way for years.
