Things change as you get bigger, and with these changes certain shortcuts come into play, creating opportunities for those willing to develop and maintain expertise lower on the value chain. Takeaways from Jim Koch, CEO and founder of the Boston Beer Company, in a Note to the CEO, says when you work for a giant you can’t afford to spend too much time on niche markets when your mass markets are calling for your attention. Managing people, supply chains, purchasing, cost containment and economies of scale becomes more important than single-minded focus.
