The most powerful thing in the world is a great idea in the hands of an entrepreneur. Rodrigo Baggio grew up in Rio de Janeiro and first encountered a computer at his father's office when he was 11. In 1993, his love for computers intersected with his concern for the young people growing up in the favelas on the hills overlooking his middle-class neighborhood. He noticed that those young people had no access to the digital world. Because Rodrigo has the great entrepreneur's tenacity of observation as well as action, he decided he had to take on the digital divide.
