Marketing is an open book, and failures are there for all to see, often accelerating the demise of any CMO. While most may not realize it, marketing magic or mayhem is but a reflection of what's going on in the company. Despite the best efforts of a marketing team, the reflected image is often not the ideal the company has in mind. If a company is in chaos, it will inevitably be reflected in marketing, and that detracts from the painstakingly crafted image. And that's when the inevitable happens.
