Kraft Foods' Stride gum has been quite busy on the social media front lately. The brand last week launched a Facebook application, called "Change Your Flavor, Change Your Life," that lets consumers have a little bit of fun with life. Gary Osifchin, the marketing director on both Stride and Dentyne gums, chattedabout what the gum brand's been up to lately, why its Twitter guru answers followers in "Ramglish" and how it continues to generate buzz.
