Notwithstanding the fact that there are a million and one variables involved in this question (psychology, background, corporate culture, industry, personal relationships in the boardroom and so on) the role of the Chief Marketing Officer (CMO) in today’s companies is coming into better focus. At the same time, it is possible to infer from their actions what motivates various CMOs to undertake the often-thankless job of ruling a growing but still immature specialty within their particular environments.
