Insight
Topics include acquisition, conversion, retention, cross sell, upsell
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Inc.Every business needs new customers, but don't ever forget that your easiest and most predictable source of new revenue is right under your nose: It comes from the loyal customers who already know your company.
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Social Media TodayAs social media continues to win respect and legitimacy in the hearts and minds of executives across the world and more companies than ever are looking to open up a Facebook page to take their brand “social,” a question that is repeatedly asked by brands is: What is the value of a fan? (or a “liker” in today’s terms).
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Forbes.comAdvertising builds brands and business. It remains a highly efficient way to say hello and offer a sense of ourselves to potential clients--on a scale we could never achieve in person.
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iMedia ConnectionWhether your company has been on Facebook for a couple of years or is just starting out, there are clear pathways to success for brand marketing on the platform. But it requires time, resources, and a solid strategy.
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CMO.comThe Internet has transformed the entire notion of "content" into a ubiquitous resource that is difficult to own or differentiate. Online content is highly perishable and—by and large—free. Audiences are more fickle than ever, and almost nothing prevents them from quickly jumping to another site to find the information and experience they are seeking. Today media sites have to be more than just relevant—they have to resonate with viewers.
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Chief MarketerDynamic content personalization improves the performance of e-mail marketing campaigns by optimizing the visual elements displayed to each recipient.
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Chief MarketerA CMO who dons a CIO-style hat and implements an enterprise-wide technology platform to support the customer experience will enjoy a strategic advantage and be better equipped to compete in today's marketplace. Here's how, when effectively applied, first-rate customer experience technology makes it easy to leverage customer insight.
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CMO.comToday, very little effort is put toward optimizing the full conversion funnel on e-commerce sites—from landing page through purchase—to maximize sales. In fact, few understand the conversion levers from the top to the bottom of their conversion funnel, and even fewer are equipped with the insights required to press the right ones. The result: An astonishing 97 out of 100 online shoppers leave a site without buying. So what's involved in conversion optimization? Following are the fundamental tenets you need to master.
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1to1 MediaAlthough companies have various technologies in their infrastructures that are in place to perform complementary and sometimes overlapping functions, there is real value to integrating technologies that aim to improve the customer experience and streamline business operations. Here's what to consider.
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1to1 MediaUnderstanding the value differences across customer value tiers is critical in developing marketing programs that preserve or increase the value of the customer portfolio.
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