Loyalty is no longer about points, discounts, miles, rewards; it is about the way the processes, technologies, ideas, interactions engage an individual with the brand. What’s on the horizon that will drive customer engagement and loyalty this year? This whitepaper highlights key trends.

For marketers, gamification is about integrating game mechanics into marketing activities to drive participation. The power of games, if they are based on the right incentives, can create breakthrough engagement with any audience. As marketers are becoming increasingly aware, game play is now evolving into a bona fide movement--a significant trend that is altering the way businesses interact with customers. Here's how you can make it a part of your efforts.

Far too often loyalty is reduced to a one-way relationship that is all about the brand getting the customer to do what is expected of them while letting the brand off the hook. But forget for a moment about sales figures, value scores, and segmentation.

There's a good reason a third of marketers believe personalized marketing campaigns are effective: they are. A more personalized experience for your prospects and customers that caters to their individual problems, interests, needs, and wants is a sure-fire way to keep people coming back for more.