Life used to be much simpler: the local drug store was the natural destination for cough syrup and cereal and frozen meals were bought at a grocery store. Today, shoppers can take their pick of the number of locations they can find these or most any items. And while one-stop shopping is certainly a benefit for many consumers, Nielsen’s research shows that across 15 major categories from snacks and carbonated beverages to paper products and pet food, shoppers take advantage of the wide array of choices available to them.
