Topics include best practices, career strategies, change management, CMOs, company culture, management strategies, hiring strategies, employee strategies, collaboration
Ford's group vice president of global marketing talks about the worldwide launch of the Focus and the wind down of Mercury, and expresses his opinion on Super Bowl advertising.
To reach the fragmented customer, marketers must apply an integrated approach. As an industry, we should dispel notions that social marketing and it’s subsequent tools should operate in a silo, but instead sit horizontally in the marketing organization as they impact so many different forms of marketing tactics, approaches, and mindsets.
The role of a "chief listener" evokes images of fuzzy sweaters, chamomile tea and sitting around with a patient ear. Instead, try sifting through unstructured data and building complex queries.
Popeyes Louisiana Kitchen CMO Richard Lynch discusses the brand's latest coup, the importance of staying the course and who that Popeyes Twitterer really is.
Sony Electronics CMO Michael Fasulo addresses the challenges of marketing during these times, when technology is changing both the product and the way it's sold. Rule #1: "The strategy doesn't change."
No matter how well you train personnel, no matter how fervently you monitor all the processes that go into molding a differentiated brand experience, it's almost impossible to guarantee perfect delivery. So it only makes sense that companies are looking at new and clever ways, including experiential branding, to help consumers understand what makes one brand better than another.
Executives shouldn’t view employee retention as a one-off exercise where it’s sufficient to get the incentives packages right. Rather, there is a better and less costly approach to use—and one that will serve companies well as the economy picks up.
CMOs have been up against many challenges before. Today we are still in the midst of a recession with more consumers saving or paying off debt rather than spending, but that's not enough to constitute a "new reality."
Social media can touch several pieces of a brand's business model, leading to confusion over who is in charge. Here's why the keys should be handed to marketing.