Insight
Topics include best practices, career strategies, change management, CMOs, company culture, management strategies, hiring strategies, employee strategies, collaboration
-
CMO.comAmong the many changes wrought by the digital revolution, none is more profound than the effect it has had on the makeup of the marketing organization. A recent survey of marketing executives at more than 30 major corporations by The Boston Consulting Group aims to determine what, exactly, is going on organizationally and how these companies plan to capitalize on the opportunities afforded by today’s technologies—which they, rightly, see as difficult and time-consuming tasks.
-
HubSpot's Inbound Internet Marketing BlogChannels, Management, Search, Social Media Marketing, Web Sites, Online Media, General Management, Strategic PlanningP&G's CEO says he's cutting his ad spend and laying off employees because of the efficiency of new channels like Facebook and Google. But the assumption that digital media is free is one that too many marketers fall into. Success in all marketing channels lies in the way you integrate them with one another.
-
Fast Company/Co.DesignTwo recent articles argue that brainstorming doesn't make people more creative. So how might we remake the brainstorming process, given what science tells us?
-
Futurelab's Marketing Strategy & InnovationOne way that many organizations deal with social media gone wrong is to create guidelines for their employees. But more important than any guidelines you might write is the internal culture change needed to real to make yours a true social business.
-
Harvard Business ReviewIf you work with someone you don't like, you're not alone. Avoiding people you don't like is generally a successful tactic, but it's not always possible in a workplace. Next time you find yourself shooting daggers at the person in the office or cubicle next to you, consider the following advice.
-
McKinsey QuarterlyBrand Marketing, Management, Planning, Branding and Communications, General Management, Strategic PlanningHard analysis and clear KPIs are critical to building your case for change. But for large companies managing multiple brands, the first step has to be starting with a clean marketing slate.
-
Forbes.comThe marketing machines built during the past 20 years could perhaps handle one of the current changes in the consumer and marketing landscape, but it’s clear they can’t handle all of them together. CMOs fear the value propositions for their brands are becoming stale far more quickly and with greater downside than was thought possible even 3 years ago.
-
MarketingProfsWhen handled adeptly, customer data can be a marketer's most reliable weapon for reaching customers' buying intentions--and closing sales. Learn five ways to build a data-driven marketing culture that will help you get results.
-
Fast CompanyAs marketing and technology converge, organizations that are set up for success will be those where the CMO and CIO work closely to mitigate risk, manage data responsibly, and ensure effective deployment of content. This will require new cross-functional organizations and processes.
-
Fast CompanyAs marketing leaders, we often don't want to manage personalities and relationships, but the reality is that we need to keep an eye on the dynamics that are occurring in the teams we are leading.
Most Popular
- It's Time To Raise The CMO Bar
- The CMO's Guide To The Social Media Landscape
- For CMOs, Corporate Character Counts
- Digital Marketing In 2012: Predictions From 32 Industry Luminaries
- CMO.com's 2012 Digital Marketing Landscape
- Slide Show: Top 10 Digital-Marketing Trends For 2012
- What Drives Mobile Consumers--And Stops Them In Their Tracks
Copyright 2009-2012. Adobe Systems Incorporated. All rights reserved.