We've written before about hiring marketing gurus according to DARC. (Digital Fluent, Analytical, Reach, Content Creators), but I think we need to go even deeper into how you can use this methology to hire specialists to your team. While DARC is a great way to evaluate anyone who should be working in marketing today, most companies have a couple of people on their marketing staff that meet the basic DARC criteria but also specialize in something which makes them especially well equipped to take on certain roles. Here are three big personas and where they fit into the DARC methodology.
