Marketing and sales alignment is a topic I've covered often in MarketingSherpa case studies and SherpaBlog posts. In fact, if you make it to one of the upcoming MarketingSherpa B2B Summits, you'll likely get a dose or two of this topic. Because I enjoy the concept so much, I eagerly anticipated the breakout session at Dreamforce, "So Happy Together!: Bridging the Gap Between Sales & Marketing."
