While attending the Dreamforce '11 conference in San Francisco late last month, I had an opportunity to speak with a variety of CMOs, CIOs, and other executives about the divide that has historically existed between CMOs and CIOs. And while there are multiple factors that contribute to this rift between the two camps -- including ownership battles over digital marketing efforts and a regular misalignment of goals -- it seems that trust -- or lack thereof - plays a significant role in the CMO-CIO relationship.
