Someone else bids for what you want. Someone else woos the customer to whom you want to sell, and, all the while, a bunch of really smart people are figuring out how to do what you do, but better. Success cannot depend on privileged position. It depends on the efficiency and efficiency with which you identify market needs and deliver products and services to meet those needs. In a commoditized world, the essence has to be developmental, not transactional. Develop and discover great opportunities and learn to exploit them. Be relentless, someone is always on your shoulder in this non-stop race. And develop everyone in your organization to do the same.
