You've done the noble work. As a consumer business in a competitive market, you have aligned your management team on vision and are versed enough in your competitive set. But no matter how sound you are on the supposedly tougher stuff of strategy and operating intelligence, you could still be off track in some very important areas. In fact, I'll go out on a limb and say there are at least four areas that may drive you completely nuts if you don't commit to getting them right.
