Insight
Topics include statistics, companies, regulation, trends
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Eloqua2011 was a crazy year, full of ups and down and big changes. These six experts offer their opinions on the biggest B2B marketing disruptions of last year, from data to content to new social networks.
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24/7 Wall St.Tabulating all of the commercials from the past 10 Super Bowls as archived by Adland -- counting the number of commercials each company bought as well as their length -- gives a list of the top-spending brands. Factoring in changes in marketshare, share price, and sales reveals which ones wasted their money.
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eMedia VitalsMore publishers and advertisers are discovering the potential benefits of mobile publishing outweigh the risks. Where is mobile advertising heating up the most, and where do the biggest opportunities lie? Here are four emerging areas to be thinking about, if not building competencies around, over the coming months.
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ReadWriteWebOverall, NFC will likely be a common technology that is prominently used within the next three to five years. But that has more to do with the fact that companies and payment processors will start to adopt it and push it on consumers than any real consumer groundswell.
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MarketingProfsBuilding a cross-channel marketing organization requires three processes: creating a cross-channel marketing strategy, integrating cross-channel activity, and measuring a common cross-channel metric. Here's a closer look at what each one involves.
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iMedia ConnectionOnline listening has emerged as a critical tool for brands to gather insights in unprecedented ways. These insights--deeper and more holistic than traditional findings--can shape marketing strategies in ways that allow you to provide better experiences, within your advertising and beyond.
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CMO.com ExclusiveChannels, Social Media Marketing, Trends, TV/Cable, Online Media, Traditional Media, Market Research, Strategic PlanningIf brands are, in fact, improving their social-media savvy, then consumers should see it in their Super Bowl commercials and their social tie-ins. Otherwise, companies will once again miss a chance to strengthen their brand value in front of a captive audience of multimillions.
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ClickZAndroid's market share may be increasing, but its users' response to ads is dropping. Jumptap CMO Paran Johar says part of the blame might lie with the proliferation of handset and device makers building diverse user interfaces on Android.
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Website Conversion BlogMobile Marketing, Social Media Marketing, Trends, Emerging Media, Web Sites, Online Media, Market ResearchYou can identify online customers based on three personas: the Connected Customer, the Discount Seeker, and the Social Butterfly. This interactive infographic highlights their characteristics and what marketing teams should be thinking about in relation to each group.
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Ignite Social MediaGreg Jarboe, president of SEO-PR and the author of "YouTube and Video Marketing: An Hour a Day," discusses YouTube's future from a marketing perspective and shares his favorite video from 2011. "If there is one top tip that I don’t see many brands utilizing," he says, "it would be 'Tent-pole Programming,'" or programming around specific events.
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