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  • Who Are We Really? And Why Marketers Should Care
    AdAge.com
    Let's get rid of the labels and look at the reality: You are not doing your job as a marketer well if you choose to ignore the fastest growing segments of our country and don't make any effort at all to market to them in culturally relevant ways.

  • Kraft’s Mobile Branding Recipe
    eMarketer
    A 99-cent mobile app has gone far to help Kraft engage consumers in a meaningful and relevant way. "The most important thing is we’re providing utility above branding," says Ed Kaczmarek, Kraft's director of innovation and consumer experiences, in an interview with eMarketer.

  • The Mouse That Roared: Turning to the Internet to Catch a Favorite TV Show
    NYTimes.com
    It’s hard to know how many people have ditched their cable service, and cable providers are eager to paint them as a minority fringe. But with devices like Xbox and software like Boxee making it easy to stream Internet content to a TV, mention the possibility just about anywhere and someone is likely to pipe up about watching cable free.

  • Branding in the Age of Social: Gaining Insight Through Research
    MarketingProfs
    Do you understand how your strengths and weaknesses—and the dynamics of the marketplace—affect your desired position? Do you know why your customers choose you—or your competition? To develop a clear picture of your brand, you need research in four dimensions: quantitative and qualitative, internal and external.

  • Google’s D.C. ties worry some consumer advocates
    Boston.com
    Consumer advocates assert that Google’s emergence as a mandatory tool for successful election campaigns will inevitably make members of Congress less willing to butt heads with the company over big policy issues, such as Internet privacy and Chinese trade.

  • Turning the Corner: A Survey-Based View of Marketing in 2010

    Frost & Sullivan
    Frost & Sullivan’s survey of over 400 North American marketing executives indicates an optimistic start to the year, with the majority predicting a moderate increase in their company’s 2010 performance. Despite this optimism, marketers concede that there is room for improvement.

  • Dancing With the Stars
    Adweek
    Despite the travails of Tiger Woods and other well-known names, the use of celeb endorsers seems to be making a comeback. Why? Industry experts say it's partially because many stars have used social media outlets like Twitter to establish one-to-one connections with consumers.

  • Mining the U.S. Generation Gaps
    Nielsenwire
    A recent Nielsen analysis of the four key generations revealed generationally consistent shopping habits that reflect diverse lifestyle preferences and economic habits. So what is the best way to reach each generation and capitalize on their unique shopping interests and needs? Here are some suggestions.

  • Once-Casual Gamers Go 'Social'
    Mediaweek
    Social games on sites like Facebook have made competing for high scores on gaming sites in relative isolation suddenly seems bland: “Gamers are a communicative bunch and they go where the excitement is,” says one gaming exec. That viral nature also provides a major business advantage.

  • CMOs to Ramp Up Hiring, Budgets; Double Social Media Spend
    MarketingProfs
    An increased ability to attract and retain customers, a boost in marketing budgets to fund CRM, brand-building, and social media, and a return to hiring are among the findings from the February 2010 CMO Survey, conducted by Duke University and the American Marketing Association.