Insight
Topics include statistics, companies, regulation, trends
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Social Media TodaySocial Media Today went to the Twitterverse and asked people to fill in a "Social Media for Brands" survey. There are some very interesting responses for anyone in charge of a brand.
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GreenBiz.comThe upcoming publication of the FTC's new "Green Guidelines" has sparked interest in how they will affect marketers. Here are the top five things you need to know.
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MediaPostWhile it's smart to use Facebook, Twitter, iPhone apps and other new channels as additional means of advertising and building customer loyalty, it's inherently wrong and even dangerous to use them as a means of navigation. Why? Because all the power is being put in the hands of the providers.
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1to1 MediaAttention marketing practitioners: Your customers may be ahead of you when pursuing the best ways to get a response from your company’s customer service operation. Do the names Facebook, Twitter and YouTube ring a bell?
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AdAge.comA new "yellow paper" does a great job of not only recapping the growing influence of the Hispanic market as it relates to the decennial Census, it also helps marketers understand why they need to start focusing on this huge demographic change that America is undergoing.
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MashableWhile one can only speculate about the future of CEOs and social media, there's no question that social media plays a huge part in life and the world as we know it right now. As younger CEOs replace older ones, there's little question that the man (or woman) at the top will need a firm grasp on social media.
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eMarketerMobile devices represent a third screen that publishers and marketers just cannot afford to ignore.
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iMediaConnection.comTo formulate proper behavioral targeting policies, our industry must understand what consumers want and need. Check out the latest insights into this important question.
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Social Media TodayAs social media continues to win respect and legitimacy in the hearts and minds of executives across the world and more companies than ever are looking to open up a Facebook page to take their brand “social,” a question that is repeatedly asked by brands is: What is the value of a fan? (or a “liker” in today’s terms).
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AdAge.comThe role of a "chief listener" evokes images of fuzzy sweaters, chamomile tea and sitting around with a patient ear. Instead, try sifting through unstructured data and building complex queries.
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