In 2015, the Leapfrog Marketing Institute launched its first Planning Report. The report’s purpose was to uncover the shift marketers were making to be more consumer-centric in their strategies and tactics. In this year’s Planning Report, the organization continues on the consumer-centric path, but with a twist. Its purpose is to understand not only how marketers are shifting their plans to be more consumer-centric, but also how they engage internal partners in the planning process.
Read the report (short registration required).