In December 2015, Black Ink ROI surveyed a range of organizations headquartered in the United States. The majority of responders represented the top 2,000 largest companies in the United States by annualized revenue, with a collective marketing budget of well over $5 billion. The resulting "C-level 2016 Marketing Study" presents some of the general, wide-sweeping marketing trends affecting these global companies, but also some unique nuances between company cultures, budget preferences, challenges, and opportunities. There is one evident, overarching theme: marketing technology. Analytics and infrastructure is driving transformation across the boardroom, between departments, staffing, and budgets. The goal of this study is to educate and potentially shape future plans to help drive new revenue opportunities, customer-engagement, brand management, processes, and key investment areas.
Click here to read the study (short registration required).