Analysis and Measurement

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Insight

Topics include attribution, reporting, Web analytics, business intelligence, media tracking, campaign measurement, Internet traffic

NeuroMarketing: Buzzworthy or Just Hype

Publication: iMedia Connection

Topics: Planning

Determining a target market’s thought patterns and utilizing their preferences to effectively boost sales is the underlying goal of every advertising campaign, while consumers are attempting to be more discerning and insusceptible to campaigns.
'Chief Listeners' Use Technology To Track, Sort Company Mentions

Publication: AdAge.com

Topics: Statistics, Management, Web Analytics, Strategy

The role of a "chief listener" evokes images of fuzzy sweaters, chamomile tea and sitting around with a patient ear. Instead, try sifting through unstructured data and building complex queries.
The high cost of underperforming loyalty programs

Publication: DMNews

Topics: Loyalty

It has been estimated that companies spend approximately $2 billion annually on loyalty programs. Compare that expense to reports that the average US household is enrolled in 14 programs but is active in less than half of those, and marketers have cause for concern.
What B2B Digital Marketers Can Learn From Consumer Side

Publication: BtoBonline.com

Topics: Reporting, Strategy, Targeting

With the B2B digital market often lagging behind the B2C space in terms of technology adoption, a look at the consumer space can show you what might be coming up for the business space. Cases in point: audience-targeting technologies and measurement strategies.
Think Like a CIO: Use Technology to Improve Brand Loyalty

Publication: Chief Marketer

Topics: Reporting, Loyalty, Retention, Strategy

A CMO who dons a CIO-style hat and implements an enterprise-wide technology platform to support the customer experience will enjoy a strategic advantage and be better equipped to compete in today's marketplace. Here's how, when effectively applied, first-rate customer experience technology makes it easy to leverage customer insight.
4 Metrics Tips for Marketing Accountability

Publication: Marketing Operations Partners

Topics: Reporting, Planning

Goals are essential for taking your business prosperity to higher levels of performance, satisfaction, and success. But all too often, best intentions can get derailed over time. This free whitepaper presents four basic principles that can be applied to any resolution, initiative, program, dashboard, or management objective.
Five Strategic Success Factors for Linking Customer-Focused Tools

Publication: 1to1 Media

Topics: Conversion, Reporting, Loyalty, Retention

Although companies have various technologies in their infrastructures that are in place to perform complementary and sometimes overlapping functions, there is real value to integrating technologies that aim to improve the customer experience and streamline business operations. Here's what to consider.
Customer Value Measurement and Optimization

Publication: 1to1 Media

Topics: Acquisition, Reporting, Loyalty, Planning, Retention

Understanding the value differences across customer value tiers is critical in developing marketing programs that preserve or increase the value of the customer portfolio.
Custom metrics jump start customer loyalty management

Publication: DMNews

Topics: Reporting, Loyalty, Retention, Strategy

Loyalty practitioners are increasingly focused on evolving strategies to smaller segments of customers, treating each customer uniquely by deploying the right mix of motivators based on relevant indicators. The good news is these indicators are data fields derived from elements residing in your marketing database.
Why Share of Voice Is Important for Brands

Publication: Social Media Today

Topics: Reporting, Public Relations, Social Media

In today’s marketplace and on the social Web, monitoring your SOV is critical. And don’t think for a minute that someone isn’t talking about your brand. Enter sentiment analysis.

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