Insight
Topics include attribution, reporting, Web analytics, business intelligence, media tracking, campaign measurement, Internet traffic
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MarketingProfsBuilding a cross-channel marketing organization requires three processes: creating a cross-channel marketing strategy, integrating cross-channel activity, and measuring a common cross-channel metric. Here's a closer look at what each one involves.
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CMO.comLast year I wrote an article and blog post about Big Data. I hate to repeat topics, but the subject kept popping up in conversations I had this past week with folks internally and from around the industry.
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1to1 MediaAnalysis and Measurement, Attribution, Companies, Conversion, Strategy, Lifecycle Marketing, Market Research, Strategic PlanningCompanies including SiriusXM, Farmers Insurance, and Safeco Insurance are building a solid business case for investing in the customer experience by correlating customer metrics to revenue losses and gains.
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DanZarrella.comFor the purposes of this report, CTR is calculated as the number of clicks on a tweeted link divided by the number of followers the account had when it tweeted that link. Below is an infographic presenting some of the latest data available about increasing CTRs on Twitter.
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iMedia ConnectionTraditional measurement tools handicap marketing managers and force upon them campaign measurment tactics that should have long been abandoned. As advertisers consider new standards for understanding display ad influence, it's important that they recognize ad engagement, and subsequent post-engagement conversions, as a viable metric.
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MarketingProfsWhen handled adeptly, customer data can be a marketer's most reliable weapon for reaching customers' buying intentions--and closing sales. Learn five ways to build a data-driven marketing culture that will help you get results.
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Adobe/CMO.comAnalysis and Measurement, Companies, Reporting, Social Media Marketing, Optimization, TV/Cable, Online Media, Tools, Traditional Media, Market ResearchWhat are the business implications when a viewer likes, shares, or comments on an online video? The answers are among the valuable insights the media giant learned using the Adobe Digital Marketing Suite, and they're helping to shape its future digital strategies.
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MediaPostBranding and awareness are valid, albeit generic, terms that are often used too freely to amorphously describe media objectives. This is the starting point where media investments can begin sliding down a slippery slope.
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HubSpotIt's easy to see why person-centric analytics are a huge advantage, especially for companies whose marketing and sales teams are very closely tied together. However, to make truly useful strategic decisions, what businesses really need are cohort analytics.
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CMO.comAnalysis and Measurement, Innovation, Statistics, Web Analytics, Trends, Strategy, Optimization, Tools, General Management, Market Research, Strategic PlanningThe Boston Consulting Group, which has been following the tablet market for some time, just issued a report indicating that the reality of tablet adoption has far exceeded expectations, which is creating new challenges and opportunities for marketers. At the same time, a study from Adobe Digital Marketing Insights reports that shopping is one of the major activities of tablet owners. Marketers, take heed.
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