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  • How to Create Your Marketing Dashboard in Five Easy Steps
    MarketingProfs
    You already know that a dashboard is an essential tool for improving (and proving) marketing effectiveness. The following five steps will help you and your marketing team get started on the road to creating a dashboard that works for you.

  • Why Metrics Are Killing Creativity in Advertising
    AdAge.com
    Most agencies today are helping clients adapt new technology solutions to better connect with consumers, to use and develop powerful tools that deliver a whole new level of metric sophistication. But have we gone too far? Should numbers fully dictate creative strategy?

  • Top 10 Reasons Your Company Is Not Ready For Social Media
    CMO.com
    This article is not about extolling the virtues of social media. If you need to be sold on your participation at this point, you are probably much better off waiting for the next big digital trend. The POV here is to deliver the bad news that you (and your company) are simply just not ready for social media. Really.

  • A call for leaner, meaner data
    iMedia Connection
    Media agencies and brands are hungry for data. That's why Daisy Whitney takes a detailed look in this week's New Media Minute at a data-driven deal and a new research tool and explains why they matter in the online video business.

  • Five Marketing Mistakes You Can Avoid by Using Cross-Channel Attribution
    MarketingProfs
    If you want to avoid mistakes while delivering improved results and ultimately do your job better, faster and with greater value to your organization, deploy the following cross-channel attribution techniques.

  • Why conversions are more important than clicks
    iMedia Connection
    Last year, conversion rate optimization became the hot shot on the block. Today, conversion rate optimization has arrived in all its glory, and is fast on its way to becoming the leading strategy for online marketing.

  • Why Measurement Alone Will Not Lead to Better Marketing
    AdAge.com CMO Strategy
    Those who are succeeding at marketing measurement are embracing what two experts call marketing-performance management, the practice of systematically measuring, learning from and improving on marketing strategies and tactics over time. They offer four insights into successful marketing-performance initiatives.

  • The 5 Rings of Conversion Optimization
    Search Engine Land
    From blogs and landing pages, to official outlets on social media sites, marketers now manage a large extended web that thrives beyond the borders of the traditional web site. Focus first on what you can systematically test and measure.

  • Measure the Web Like TV and Brand Advertising Will Follow
    AdAge.com
    A lot has changed in the past 15 years. The Web has become pervasive. Consumers use it all day long. As a result, the audience by day part, in aggregate, now has sufficient weight to compete favorably with TV. The time has come for the Web GRP.

  • OMG! That Justin Bieber Kid Is Bigger Than the Olympics ...
    AdAge.com
    The teen pop star also beats out the NBA, Google Buzz, and the iPad in this week's "Top 10 Most Tweeted Brands" chart, which tracks the appearance of topics on the Twitter Trending Topics list and each week ranks the brandswith the most cumulative staying power.