Insight
Topics include mobile devices, mobile Web, smartphones, mobile advertising, mobile marketing, iPhone, Android, branded apps, location-based services, BlackBerry, iPad
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eMarketerMobile devices represent a third screen that publishers and marketers just cannot afford to ignore.
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1to1 MediaJust as online shopping lured consumers away from brick-and-mortar stores and to the web, the mobile revolution is attracting shoppers to the convenience of buying products via their iPhones, Blackberries, Androids, and a host of other mobile devices.
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MediaPostAs children grow into teens and mature into adults, certain tried-and-true paid media strategies will be less effective. It is increasingly important to look at the underlying shift in behavior and media consumption that is occurring in order to utilize the most effective mix possible.
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WSJ.comFaced with increasing fragmentation in traditional media, marketers are experimenting with a new wave of digital technologies to pitch to consumers while they shop. And all the while, the price point of new technologies is dropping fast.
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Brandchannel.comThe next digital leap forward is for location-based services like Foursquare to help people make social decisions. As for which service to go with? Decisions, decisions...
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ClickZMarketing industry experts give their opinions on where digital marketing is going. Will geo-location services tranform mobile advertising? Will search and display become rivals?
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WSJ.comThink this too radical a notion? Consider the overwhelming product placement in movies, music videos and video games. But you don't have to read between the lines to see that advertising in books will introduce a new set of relationships into the publishing ecosystem.
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MashableAfter a tough 2009, advertisers are expected to increase mobile and digital marketing budgets over the next year. With this in mind, it’s essential that advertisers keep up-to-date on their options in the mobile space.
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AdAge.comStudying how shoppers use social media not only provides an understanding of shoppers, but it also represents a vehicle for getting relevant information to shoppers when and where they need it. Of note, shoppers are increasingly turning to "social heuristics" as a part of their shopping toolbox.
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Search Engine WatchAll marketing tactics will influence each other in some way, shape or form. But what makes "connected" marketing -- a strategy integrating multiple disparate tactics -- possible?
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