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  • Apple, Amazon, Google Wage Content Wars
    BusinessWeek
    Just as businesses today might create an ad campaign that can be customized for hundreds of different print formats, a marketing message must now fit into numerous technology interfaces--and it's no longer just about a PC-based Web browser. To win, here's what you'll need to know.

  • Digital Demographics: 11 Brands That Are Doing It Right
    iMediaConnection.com
    Online marketers are finally getting smarter when it comes to demographic targeting. See which brands know how to hit their audiences in the digital sweet spot.

  • Three emerging formats poised for a breakthrough
    iMedia Connection
    Brands are gaga for social media, crazed over mobile, and hyped about video. As important as these formats are as advertising and marketing tools, it is important to view emerging media with an educated eye, says eMarketer's CEO Geoff Ramsey.

  • The Internet of Things

    McKinsey Quarterly
    More objects are becoming embedded with sensors and gaining the ability to communicate--for example, a customer’s buying preferences being sensed in real time at a specific location, serving up dynamic pricing to increase the odds of a purchase. Though still early, the resulting information networks promise to create new business models, improve business processes, and reduce costs and risks.

  • And Google Begat...
    BusinessWeek
    Google alums, like Aydin Senkut and Elad Gil, are now active angel investors, tending to concentrate their cash in what they know—search technology, mobile computing, and the consumer Internet. The results have been impressive.

  • Millennials: Confident. Connected. Open to Change.
    Pew Research Center
    The Pew Research Center calls millennials, the generation born after 1980 and those who bring their cell phones to bed with them, "history's first 'always connected' generation," in a new report "Millennials: A Portrait of Generation Next."

  • Why Social, Mobile, and Email Are BFFs (Not Archenemies)
    MarketingProfs
    We must guard against assuming that the next big thing will immediately replace the things we already know. Case in point: how the digital-marketing trifecta of social media, mobile, and email are fueling (not cannibalizing) one another.

  • Forty Percent of Your Opportunity is Shifting to Mobile--Are You?
    CMO.com
    The net effect of this evolution is dramatically altering the media landscape and consumer behavior. What marketing and revenue opportunities does this create for marketers? Where do brands fit in? And how can mobile help drive the bottom-line?

  • The Social Landscape in 2010: Where We've Been, Where We're Going and What We Do When We Get There
    CMO.com
    There’s a seemingly endless stream of interesting and groundbreaking ways marketers can reach and engage core audiences across the social landscape. But, beware of “bright shiny object syndrome.”

  • New Branded Apps Struggle To Break Out of the Pack
    Brandweek
    Is mobile app-vertising worth the trouble? Given apps' life span and the increasing costs associated with promoting them, some are wondering whether the ROI justifies marketers' ongoing investment.