Thanks to Steve Jobs, mobile is no longer an afterthought in most marketing budgets, but a well-deserved line item. Indeed, the more controversy that the Apple CEO stirs, the higher the ratings for mobile content, marketing and commerce. Apple’s growing dominance of mobile, and its attempts to turn its niche market into mass, will shape the debate over on-the-go devices and marketing this year and beyond. Read first how Apple is setting the agenda this year and then keep an eye on other market-shaping trends.
