More than half of adult cell phone owners used their cell phones while they were in a store during the 2011 holiday season to seek help with purchasing decisions.
Read related article, "Adobe Digital Marketing Study Finds Tablets Rule For Shopping."
News
The Rise Of In-Store Mobile Commerce
Cell Phones,
M-Commerce,
Online-Offline Integration,
Price Comparisons,
Product Reviews,
Purchasing Decisions
January 30, 2012
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