According to some current headlines, McDonalds saw a 33% increase in foot traffic to its stores when it ran a promotion during Foursquare Day earlier this year. The Econsultancy blog reports that McDonald's head of social media Rick Wion claims that, "with this one little effort [$1000 in gift cards], we were able to get a 33% increase in foot traffic to the stores." These numbers, however, simply don't add up.
