What is it CMOs and other marketing executives need to know to do their job? What is it about the work that makes being the chief marketer in this new digital so challenging and exciting? “Need To Know,” CMO.com Insider’s blog, written by Editor in Chief Tim Moran, will explore the issues that make “doing the work” of a CMO uniquely different in the C Suite. Topics to be explored include managing agencies, managing career, data-driven marketing, business priorities, business challenges, jobs, compensation, hiring, recruiting, employee relations, teams, retention, human resources, interviewing, headhunters, and resumes. Be sure to check out other CMO.com sections for information about blog marketing, digital marketing resources, and digital marketing news.
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CMO.com ExclusiveThe marketing profession hasn’t been particularly kind to language. Of course, ad copy can be a form of poetry in its own right—and sometimes it’s artful and inspired. But the average content generated by marketing organizations is boring at best and shameful at worst.
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CMO.comLeadership, Mobile Marketing, Brand Marketing, Social Media Marketing, Emerging Media, Strategy, Online Media, Branding and Communications, General Management, Strategic PlanningAs CMO.com heads into the launch of our new Europe edition—set for the middle of May to coincide with Adobe’s Digital Marketing Summit, EMEA—I began to think about how global all marketing is today. But is it really the same everywhere? One industry expert thinks not.
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CMG PartnersBob Dylan's album entered the U.S. charts at No. 20, eventually went gold, and reached No. 4 in the U.K. in 1965. Although he was talking about the social changes going on in the 1960s, the same can be said for marketing leaders today -- incredibly dedicated, hard-working professionals who are mostly unappreciated by colleagues outside of their department who all secretly believe, "I could do that."
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CMO.comInnovation, Print, Strategy, Web Sites, Online Media, Traditional Media, General Management, Strategic PlanningOur own Anoop Sahgal recently put together a terrific article on the subject that’s becoming increasingly popular: “Story Time: The Rise Of Content Marketing.” One of the more fascinating parts of the piece, to me, was the little nugget of history about John Deere. Deere—which is celebrating its 175thanniversary as a company, by the way—has been “publishing” its own magazine, The Furrow, since 1895. It has a worldwide circulation of more than a million farmers in 40 countries.
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CMO.com Exclusive"Part of me, along with everyone else, lost America's favorite TV host, but a bigger part of me lost someone who was patient and generous to an ambitious young man, once upon a time, for which I will always be grateful," writes Tony Quin, IQ founder and SoDA chairman, in a guest post.
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CMO.comThe Korn/Ferry Institute’s premise is that “as organizations strive to set themselves apart from competitors, marketing has taken on new prominence throughout the business process.” It believes, as do most other observers in 2012, that the days of marketing-as-brand-builder and customer-targeter are a thing of the past.
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CMO.comLeadership, Brand Marketing, Loyalty, Social Media Marketing, Strategy, Web Sites, Promotions, Sales, Online Media, Tools, Branding and Communications, General Management, Strategic PlanningLast week I attended Argyle Executive Forum’s “2012 CMO Spotlight Forum: Retail and Consumer Goods & Service,” in New York City. I was privileged to conduct one of the sessions—a “fireside chat” with Jan-Patrick Schmitz, president and CEO of luxury retailer Montblanc North America. It was a fascinating interview.
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CMO.comI just left the morning session at Adobe’s Digital Marketing Summit, in Salt Lake City. It was a kind of fireside chat between Ann Lewnes, CMO of Adobe, and Biz Stone, co-founder and creative director of Twitter. Stone is a pretty cool and quirky guy. He and Lewnes talked about a variety of topics, including the power of failure and taking risks, the importance of design in the digital world, and Stone’s other company, The Obvious Corporation.
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CMO CouncilAnalysis and Measurement, Reporting, Social Media Marketing, Trends, Strategy, Online Media, Market Research, Strategic PlanningThe Adobe Digital Marketing Summit 2012 kicks off this week in Salt Lake City, and CMO.com is there to bring you the highlights as digital marketers and advertisers from around the globe convene to discuss, learn about, and share key strategies for driving marketing innovation.
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CMO.comInnovation, Statistics, Mobile Marketing, Trends, Emerging Media, General Management, Market ResearchIf you still have any doubt that mobile is the future of just about everything, a new report from Cisco should be a wake-up call. The study, titled, “Cisco Visual Networking Index (VNI) Global Mobile Data Traffic Forecast Update,” takes a look at the nature and amount of mobile data traffic for the previous year, as well as peers into the future to predict how that traffic will grow and where it will come from.
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