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While the dashboard is still an alpha product, it’s already able to make the distinction between staff and customers, and tracks check-ins on a daily, weekly, 30/60/90-day or all-time basis. Data also includes unique visitors, male-to-female ratio, and social media-sharing.
Yahoo’s search losses, attributed by the search team there to lost “default” toolbar and other similar deals, is now a kind of chronic, month over month phenomenon.
The study spells out the challenges the industry must overcome to mine STB data, which promises near census-like samples and second-by-second viewing data.
A survey conducted by BIGresearch for the Retail Advertising & Marketing Association (RAMA) found that in-person communication was social media users’ top impetus to start an online search for a specific item.
With a petition to the F.C.C. and a letter to Congressional leaders, cable and satellite providers said the current rules were “broken and in need of repair.”
Some of the worst in the Center for Science in the Public Interest study were Denny’s; Lucasfilms, which partners with McDonald's; and Topps, which markets a miniature candy baby bottle, eaten by dipping a candy nipple in a sugary powder and licking it off.
In the largest settlement of its kind with the FTC and 35 states, the Arizona security company also agreed to stop making misleading claims and to improve the security of its customers' data.
The placement of TV ads adjacent to each during the Super Bowl other may have crimped their effectiveness, according to marketers CareerBuilder and Levi, Strauss & Co. The situation is an odd one for CBS -- or any TV network.
Employees at Hachette Filipacchi Media may soon be sharing status updates, links to amusing articles and photos as they work from their cubicles. HFM, parent company of Elle magazine, informed staff of an imminent new companywide social media network in hopes to better facilitate communication.
As digital ad spend increasingly transfers into the mobile space, mobile advertising is expected to steadily grow, and ultimately account for more than half of total revenues in the space by 2013.