News
News delivers the most relevant digital marketing headlines from more than 100 news sources. Topics include online media, traditional media, emerging media, tools, branding and communications, lifecycle marketing, market research, analysis and measurement, strategic planning, general management
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FortuneIn response to a request from the Congressional Committee on Energy and Commerce, BP revealed that it has spent over $5 million per week on advertising since the oil spill last April.
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ABC NewsAllergan will plead guilty to a single misdemeanor "misbranding" charge covering the period 2000 through 2005, and pay $375 million in criminal penalties and forfeiture.
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FT.comRegulating the web is notoriously tricky, given its international and anonymous nature, but the UK's Advertising Standards Authority's new rules will go further than those in most other large advertising markets.
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NYTimes.comCiting "friendlier" advertising markets, Bertelsmann of Germany reported strong revenue gains and upgraded its outlook for the year.
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WSJ.comContinuing to make inroads in the market for display-advertising exchanges, OpenX said Tuesday that it's signed a partnership with a subsidiary of Japanese advertising agency Dentsu Inc.
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AdweekMicrosoft says it should be ready to handle all of Yahoo's search ad business for the upcoming--and always crucial--fourth-quarter shopping period.
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BizReportFacebook is making its first foray into bricks and mortar establishments with the sale of Facebook Credits gift cards in a variety of stores across the U.S.--starting with Target.
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VentureBeatFor three years, Samsung has been selling internet-connected TVs. In January, it announced it would create an apps platform for not only those TVs, but for all Samsung connected devices. Now it has announced plans for a huge marketing effort to promote the platform.
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WWDBig fashion brands including Barneys New York, Gap, and Coach are collaborating with bloggers to create new and controversial forms of advertising for a more social age.
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Business InsiderGrant Belaire's departure from AOL for Yahoo is unsurprising after the appointment of a new AOL CMO.
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