Digital Marketing News
Digital Marketing News
The News section of CMO.com strives to deliver all of the latest and most important news available on the Web from more than 100 different news sources. The most recent headlines trends, announcements, and other information about digital marketing news and advertising news can be found here as it relates to topics that include social media marketing, mobile marketing, online media, traditional media, emerging media, tools, brand marketing, lifecycle marketing, market research, analysis and measurement, strategic planning, and general management. Please visit other CMO.com sections for information about blog marketing and other digital marketing resources.
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Business InsiderAccording to data from AceMetrix and YouGov BrandIndex, Samsung's anti-Apple campaign isn't really changing people's brand preference.
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NYTimes.comStatistics, Advertising, Companies, Trends, TV/Cable, Traditional Media, Branding and Communications, Market ResearchAccording to new figures from Nielsen, spending on television advertising for prescription drugs has fallen for four consecutive years.
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WSJ.comBudgeting, Advertising, Social Media Marketing, Online Media, Branding and Communications, Strategic PlanningFor years, many advertisers simply set up shop for free on Facebook, displaying their brands to users who "liked" them. But Facebook now hopes to turn many of those advertisers into paying customers, as one business's experience shows.
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All FacebookFacebook users buy 36 percent more products or services from brands after liking their pages, according to Webtrends.
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Fast CompanyWhat can go wrong--and will.
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ClickZUnder the deal, the three ad sellers - which together account for roughly 18 percent of the U.S. display ad market, per comScore - will make their remnant inventory directly available to one another's sales forces.
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ComputerworldIn all, 2011 saw a decline in demand for netbooks, slowing demand for laptops and desktops and a rise in tablets, Canalys said
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BtoBonline.comWhen asked “If you had to limit yourself to only one social media platform, which of the following would it be,” 56% selected Facebook.
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NeuromarketingWho could resist looking at an ad that contains their own picture?
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AdAge.comAnalysis and Measurement, Advertising, Web Analytics, Video, Online Media, Branding and CommunicationsStarcom MediaVest Group and Bluefin Labs projects that by game time 25% of social conversations related to the game will be about ads, compared to 75% about what's happening on the field.
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