CMO.com

Microsoft says it should be ready to handle all of Yahoo's search ad business for the upcoming--and always crucial--fourth-quarter shopping period.

For three years, Samsung has been selling internet-connected TVs. In January, it announced it would create an apps platform for not only those TVs, but for all Samsung connected devices. Now it has announced plans for a huge marketing effort to promote the platform.

YouTube has introduced "target excludes," which gives advertisers the choice to exclude as few as one video they don't want their product associated. The feature addresses the most often-criticized aspect of YouTube: You can buy video there, but you never know what you'll get.

BP is set to come under renewed fire from US politicians this week as it reveals it has spent more than $1m (£644,000) a week on television and radio advertising since the April 20 oil explosion in the Gulf of Mexico.

It seems the only people who turn to the diminutive vegetable for their afternoon snack are guilt-ridden dieters and toddlers, but a $25 million re-branding campaign by a consortium of carrot growers is aiming to change that.

Two parents claim their respective adolescent children are being exploited for commercial purposes whenever they see a friend has "Liked" a Facebook.com ad.

According to estimates, Microsoft could spend a half-billion dollars or more in marketing costs and payments to developers and handset manufacturers to subsidize the expense of building phones and apps, so that the Windows Phone 7 ecosystem is well-seeded at launch.

College sports conferences are undertaking "brand initiatives" to raise their profiles and promote member schools.

A recent study for cable giant Comcast found that 62% of respondents reported using DVRs, online sites like Hulu, or video on demand, which means they can easily skip ads for movies. In response, movie marketers are turning to the Internet and to new ways to use DVRs.