For years, many advertisers simply set up shop for free on Facebook, displaying their brands to users who "liked" them. But Facebook now hopes to turn many of those advertisers into paying customers, as one business's experience shows.
Starcom MediaVest Group and Bluefin Labs projects that by game time 25% of social conversations related to the game will be about ads, compared to 75% about what's happening on the field.
RIM’s new ads feature BlackBerry devices in real-world situations and do a good job of showcasing key features like BBM. What the ads are not, however, is different or memorable.
Besides the expected participants in Super Bowl advertising -- car, beer, and soda companies -- this year's hoopla features related pitches from children's book authors and online matchmaking sites.