Dealing with global agencies, and local subsidiaries, not to mention the marketer's own regional offices, poses challenges at every bend. The Global Agency Compensation Survey offers a view of how marketers structure and manage compensation practices with their advertising agency partners worldwide and locally.

American Express is reaching out to creative shops for ideas on Open, which provides credit cards and other services for small businesses, according to executives familiar with the matter.

A British-owned advertising agency has condemned its team in Argentina over an "offensive" video showing an Argentine athlete training in the Falklands.

TV remains the top advertising choice for 54% of the respondents (the highest proportion since Q1 2009), more than double the proportion citing digital to be their top medium, according to new Strata research.

Advertising options ranged from the traditional 0:15 to 0:30 spot to sponsorships and more ambitious branded entertainment. But some advertisers are not so sure they're ready to rush into any NewFronts deals.

Bank of America, seeking ways to resolve persistent image problems with customers, said on Thursday that it was making a major change to its lineup of advertising agencies.

All agency disciplines grew last year as the business continued its post-recession recovery. But performance varied sharply by sector and, naturally, the star performer was digital.

Created by GMR Marketing and Element 79 and aptly titled “Rock the Cut,” Supercuts' new campaign is in short a new look for the classic brand, and an example of how emerging artists and mainstream brands are teaming up to help one another out.

The goal of the NewFronts, or new upfronts, is to encourage marketers and agencies to spend more money on digital ads.