CMO.com

College sports conferences are undertaking "brand initiatives" to raise their profiles and promote member schools.

Madonna and Macy's may have a bit of trouble with the former's new Material Girl clothing line, as a California clothing manufacturer has been using the trademark since 1997.

Nissan introduces a new brand image campaign with a focus on innovation. The campaign will also feature humor and an audio logo.

Rebranding the newly merged airline involves dumping United's tulip "U" for Continental's blue and gold globe logo. The plan is exciting Facebook and Twitter campaigns to "Save the Tulip."

Many fashion brands, particularly those in the luxury category, remain wary of social media. Just visit the sites of major fashion names and you'll find pretty much the digital equivalent of Vogue: lots of glossy photos and little in the way of interaction.

Delinking the words "seafood" and "oil" is the challenge facing Ewell Smith, who heads the Louisiana Seafood Promotion and Marketing Board. ""Our brand has taken a major hit," Smith says.

“Times Square is at the center of media and entertainment, and both are central to our brand, so this venue is a great fit for us,” says Drew Panayiotou, CMO for Best Buy’s U.S.-based operations.

Live by the hipster, die by the hipster. American Apparel is learning an important branding lesson about being on the bleeding edge of cool. Nothing "cool" lasts too long.

One expert says that BP faces "the most notorious branding crisis in memory" in trying to rehabilitate its image after the Gulf oil spill.