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Razorfish, an agency not known for launching vertical units, creates a practice serving healthcare, pharmaceuticals, and related advertisers. Take it as another sign that agencies spot an opportunity among health and pharma brands, who remain particularly reluctant to explore social media.

Speaking at the 4A's conference, Unilever's VP of Personal Care Kathy O'Brien said the focus needs to be on social media and says "it is going to become the fabric that goes through all our communication efforts."

I was so excited to see Beth Harte's post about Nestle's "special offer" to join their digital think tank because it confirmed that I'm not crazy thinking mom bloggers are getting shafted.

Domino’s new "Pizza Turnaround" ad campaign gets about 170 million results on Google. It is a bold move by Domino's to restore trust. Find out how the franchise is building trust, driving engagement, soliciting feedback and using social media to regain consumers' trust.

Chrysler names New Media Strategies as its social media agency and will work with its CRM team, creative and media agencies to align the brand's overall messaging.

Edelman's move to hire BBC veteran Richard Sambrook its first chief content officer is a sign the PR firm belief in marketer-as-media-company is stronger than ever.

Budweiser, Doritos and Denny's ranked as the top three blended media brands for the 2010 Super Bowl. The top performers managed to perform well in both earned media (buzz volume, sentiment, increased engagement through social media channels) and paid media (recall, likeability, audience/reach). Find out how other brands compare in their Blended Media Scores.

Though a popular way for brands to engage their customers, "UCG inventory has a higher risk profile for brands with valuable brand equity and in high sensitivity verticals,” a new AdSafe report says.

Three major marketers--Coca Cola, Denny's and Monster.com--will take on a more direct marketing approach to this year's Super Bowl broadcast. Learn how these brands are finding bigger and better opportunities to build ads around social media and loyalty marketing.