A majority of large retailers have long ago adopted online product recommendations. Yet many of these implementations are still fairly primitive because they fail to understand an online shopper’s real-time product needs.
Glenn Britt, the chief executive of Time Warner Cable, said he opposed services like Auto Hop, introduced by the Dish Network, as a danger to the system that produces television programming and distribution.
At the start of this year, Kraft Macaroni and Cheese had about 570,000 Facebook “likes.” Now, not even five months later, that number is inching toward 1 million. How’d the brand pull it off?
Adobe today will release a series of advancements for Project Primetime that supports TV ad content across connected devices. The new offering, Primetime Simulcast, allows media companies to simultaneously broadcast traditional channels online with dynamically inserted ads across devices.
Asked to identify their biggest problems in digital campaigns, the more than 1,000 respondents voiced a broad range of complaints, from not being confident they are using the right platforms to reach their target audiences and ceding control of their messages to consumers, to finding the budget resources to implement those tactics and managing the fire hose of data that somehow still doesn't illuminate the true ROI of campaigns.
The Media Audit Council reports that marketers in the U.S. have been slow to adopt the practice of media auditing when compared to other regions, particularly Western Europe.