Glenn Britt, the chief executive of Time Warner Cable, said he opposed services like Auto Hop, introduced by the Dish Network, as a danger to the system that produces television programming and distribution.

At the start of this year, Kraft Macaroni and Cheese had about 570,000 Facebook “likes.” Now, not even five months later, that number is inching toward 1 million. How’d the brand pull it off?

Adobe today will release a series of advancements for Project Primetime that supports TV ad content across connected devices. The new offering, Primetime Simulcast, allows media companies to simultaneously broadcast traditional channels online with dynamically inserted ads across devices.

The venture is part of the Google Inc.-owned video site's plan to launch roughly 100 channels of niche-oriented programming.

PayPass Wallet Services brings MasterCard’s PayPass in-store contactless payment brand to the Internet for the first time.

HSN is promoting the campaign across all of its platforms, as well as on the March of Dimes social media channels.

Microsoft believes it can make search better by enabling Bing users to pose questions during the search process to Facebook users.

Asked to identify their biggest problems in digital campaigns, the more than 1,000 respondents voiced a broad range of complaints, from not being confident they are using the right platforms to reach their target audiences and ceding control of their messages to consumers, to finding the budget resources to implement those tactics and managing the fire hose of data that somehow still doesn't illuminate the true ROI of campaigns.

The Media Audit Council reports that marketers in the U.S. have been slow to adopt the practice of media auditing when compared to other regions, particularly Western Europe.