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Topics include online advertising, banner ads, media buying, ad networks, ad inventory
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Business InsiderAcquisition, Display, Gaming, People, Companies, Advertising, Mobile Marketing, Brand Marketing, Strategy, Emerging Media, Web Sites, Promotions, Online Media, Tools, Branding and Communications, General Management, Lifecycle Marketing, Market Research, Strategic PlanningKiip's business model—which rewards mobile phone users the further they get inside mobile games—could be about to turn the world of mobile advertising on its head. It essentially bribes consumers into doing the one thing they usually avoid: clicking on ads and giving marketers their information.
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BizReportFour in 10 people (39%) clicked on a banner ad because it either showed a product they were already interested in or the ad piqued their interest in a product they had not heard of before.
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AdweekDisplay, People, Companies, Advertising, Planning, Brand Marketing, Social Media Marketing, Web Sites, Online Media, Branding and Communications, General Management, Market Research, Strategic PlanningSocial publishing experts say the shift to brands as publishers is, above all else, a step toward re-humanizing advertising and developing emotional connections with content.
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CMO.comAcquisition, Display, Innovation, Email, Retention, Social Media Marketing, Strategy, Online Media, Targeting, Tools, General Management, Strategic PlanningOld-school marketers think about acquisition first, then customer relationships. New-school marketers think about relationships and customer experience first. That was the key message from Scott Olrich’s afternoon keynote at the Adobe Digital Marketing Summit EMEA 2012, in London, yesterday.
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BtoB MagazineDisplay, Statistics, Advertising, Search, Video, Web Sites, Online Media, Branding and Communications, Market ResearchU.S. online ad spending will reach $37.5 billion this year, up 18.0% over last year, according to investment firm ThinkEquity, which revised its forecast based partly on solid Q1 trends.
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AdotasDisplay, Statistics, Mobile Marketing, Brand Marketing, Emerging Media, Online Media, Branding and Communications, Market ResearchPocket-dials and accidental clicks account for the majority of calls businesses receive directly from mobile display ads, according to a report from online and mobile ad company Marchex.
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PC WorldDisplay, Advertising, Social Media Marketing, Web Sites, Online Media, Targeting, Tools, Branding and CommunicationsThe company proposed changes to its privacy policy last Friday that included a reference to serving ads on "other websites." Today the company's head of privacy policy gave an even stronger hint along those lines.
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ComputerworldAnalysis and Measurement, Display, Companies, Advertising, Web Analytics, Online Media, Branding and Communications, Market ResearchThe tool, called Genome, is designed to help companies deliver more targeted online advertising and marketing campaigns.
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AdweekDisplay, Direct Mail, Agencies, Companies, Advertising, In-Store, Brand Marketing, Outdoor, Promotions, Online Media, Tools, Traditional Media, Branding and Communications, Market ResearchCiti is reviewing direct marketing efforts for its retail bank and credit cards in North America. The work in play ranges from creating brochures, posters and ATM messaging at bank branches to producing direct mail, online and direct-response ads for credit cards.
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eConsultancyDisplay, Statistics, Advertising, Web Sites, Online Media, Branding and Communications, Market ResearchA majority of UK consumers (55%) would prefer to see more relevant ads served to them online, while 52% are happy to see ads as they appreciate that it allows them to access free content.
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