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Topics include email marketing, personalization, direct marketing, click-through rates, open rates, spam, email campaigns, subscribers, permission-based email, email newsletters, email optimization
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eConsultancyThe DMARC, Domain-based Message Authentication, Reporting and Conformance, will create Internet standards to improve email senders' authentication practices.
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eConsultancyEconsultancy research highlights that the rise of cross-channel marketing is helping to fuel growth in the email marketing industry.
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Marketing ChartsUnlike previous years, when holiday email volume has peaked two weeks before Christmas, this year retailers targeted holiday shoppers until the last minute.
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MarketingVoxAs spam from botnets has decreased, more and more e-mail is being sent from "legitimate" agencies using spammer-like techniques, according to McAfee.
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Zacks Investment ResearchThe ads for the Vicks Behind Ear Thermometer will target only mothers in flu-prone areas, identified by Google's database of the originating regions of flu-oriented searches.
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BizReportAn Emailvision survey revealed that many marketers are failing to undertake even the most basic email targeting.
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MonetateConsidering that consumers cite reputation as the most important feature of a flash-sale Web site, established brands have a head start on getting in on one of the fastest-growing segments of e-commerce.
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MediaPostNot all rewards need to be financial, but can involve an emotional connection or educational benefit, which people are increasingly seeking, says Ken Greer.
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BizReportMost marketing executives, 92% to be exact, plan to increase or maintain current levels of marketing spend next year.
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Business InsiderThis trend at the corporate level mirrors email trends among young people--the future workforce.
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