Content, to be shareable to its full capacity, must be introduced at the right time and in the right way for each medium. These graphs show how medium usage varies through the day and through the week.

Last year's barcode promotion--which gave mailers a 3% discount on qualifying Standard and First-Class mail letters, flats and cards--was so successful that the USPS's board of governors urged that another promotional program be developed for this year, according to the USPS VP of domestic products.

In fact, only 11% of high schoolers and collegians have ever used an AR app, according to Ypulse.

The use of NFC in smartphones and tablets has been growing among brands. Near term in the United States, VDC Research expects to see transportation, hospitality, and retail payment services to lead in NFC application adoption.

In its IP filing with the SEC, it’s noteworthy that Facebook lists mobile so highly on the list where it warns investors of the risks entailed in buying its shares.

NPD finds that the emerging market tablet share of 36 percent in 2011 will be 46% within five years.

To create buzz, it’s no longer enough for marketers to simply get people talking at the water cooler the morning after the game.

Fiksu's latest report suggests that the average cost per loyal user for App Store developers was the highest recorded to date, driven heavily by pre-Christmas marketing.

Seventy-seven percent of male owners showed interest in reading magazines on their tablets versus 68 percent of female owners, according to GfK MRI.