In her new post, Monica Ray -- formerly with Time Inc. -- will oversee all consumer sales and marketing activities for Condé Nast’s print and digital properties.
Michael Kelley, a longtime Partner of Pricewaterhouse-Coopers's digital media practice, describes AdGenesis as "a new economy play that puts a network of consumers front and center as well as alters the notion of traditional advertising."
At the World Research Group’s 2010 Open Innovation Summit, many presenters stressed the role of communication for both innovation leaders and in promoting open innovation initiatives.
A month after VP Larry Cornett departed, Srinija Srinivasan, Yahoo's fifth employee--and "the most powerful person in search"--leaves as the Sunnyvale search company refocuses on content.
The Institute for Advertising Ethics will develop a voluntary code of ethics, honor businesses for ethical behavior, and examine the effects of social media and digital technology on the ad world.