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Topics include best practices, career strategies, change management, CMOs, company culture, management strategies, hiring strategies, employee strategies, collaboration
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MediaPostAgencies, Statistics, Advertising, Management, Brand Marketing, Branding and Communications, General Management, Market ResearchDealing with global agencies, and local subsidiaries, not to mention the marketer's own regional offices, poses challenges at every bend. The Global Agency Compensation Survey offers a view of how marketers structure and manage compensation practices with their advertising agency partners worldwide and locally.
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Marketing PilgrimStatistics, CMO Surveys, Management, Trends, Social Media Marketing, Online Media, General Management, Market ResearchIf the findings from a new Forrester report titled “B2B Marketers Must Focus On Partnership and Experimentation As 2012 Budgets Rise” are to be believed, it’s marketing operations, including analytics that measure marketing success, that are where CMOs are putting their money.
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Telegraph.co.ukAs if business jargon were not baffling enough, a battery of new marketing terms has been invented that look set to leave the rest of the world more confused than ever.
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Business InsiderCompanies, Advertising, Demand Generation, Management, Brand Marketing, Tools, Branding and Communications, General Management, Market ResearchTelling people how conscious Chipotle was didn't give the company the marketing results it needed, as it turned out. Instead, Chipotle shifted its focus.
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VarietyNew CMO Richard Loomis joined Disney in 2007 and most recently was senior VP of marketing and creative.
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NYTimes.comIn-Store, Management, Brand Marketing, Trends, Strategy, Web Sites, Online Media, Traditional Media, Branding and Communications, General Management, Market Research, Strategic PlanningAs consumers grow increasingly comfortable online, price-wise and technology-focused, established brick-and-mortar players and fledgling e-commerce sites are finding they need each other.
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CNET"Today's actions are an important next step toward a bold, new Yahoo -- smaller, nimbler, more profitable and better equipped to innovate as fast as our customers and our industry require," CEO Scott Thompson said today in a statement.
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The Globe And MailAcquisition, Companies, Management, Brand Marketing, Branding and Communications, General Management, Lifecycle Marketing, Market ResearchBeginning this month, Ford is partnering with car-sharing service Zipcar Inc. to try to dominate the company’s fleets on university campuses.
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MarketingProfsOnly 9% of B2B sales and marketing professionals say they have extensive, relevant training in how to communicate in virtual selling environments, according to a new report by Corporate Visions.
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NYTimes.comWith its Open Advertising initiative, the American Association of Advertising Agencies is looking to attract “career switchers” as well as young people seeking their first professional job.
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