According to new figures from Nielsen, spending on television advertising for prescription drugs has fallen for four consecutive years.

Under the deal, the three ad sellers - which together account for roughly 18 percent of the U.S. display ad market, per comScore - will make their remnant inventory directly available to one another's sales forces.

In all, 2011 saw a decline in demand for netbooks, slowing demand for laptops and desktops and a rise in tablets, Canalys said

These three formats will make up upward of 80% of all spending through 2016, eMarketer predicts.

Facebook's regulatory filing with the Securities and Exchange Commission shows that the social media site expects to pull increasing revenue from branded advertising.

In fact, only 11% of high schoolers and collegians have ever used an AR app, according to Ypulse.

The use of NFC in smartphones and tablets has been growing among brands. Near term in the United States, VDC Research expects to see transportation, hospitality, and retail payment services to lead in NFC application adoption.

Martine Reardon, executive VP marketing, will succeed Peter Sachse as Macy’s chief marketing officer, effective Feb. 13.

NPD finds that the emerging market tablet share of 36 percent in 2011 will be 46% within five years.