CMO.com

As marketers shift dollars from traditional ad channels, advertisers see the value in leveraging growing platforms and premium publisher networks to drive performance and user engagement.

The Google-owned video venue will be displaying static banners at the top of its m.youtube.com home page, browsing pages and search results pages.

While the dashboard is still an alpha product, it’s already able to make the distinction between staff and customers, and tracks check-ins on a daily, weekly, 30/60/90-day or all-time basis. Data also includes unique visitors, male-to-female ratio, and social media-sharing.

Yahoo’s search losses, attributed by the search team there to lost “default” toolbar and other similar deals, is now a kind of chronic, month over month phenomenon.

A survey conducted by BIGresearch for the Retail Advertising & Marketing Association (RAMA) found that in-person communication was social media users’ top impetus to start an online search for a specific item.

Employees at Hachette Filipacchi Media may soon be sharing status updates, links to amusing articles and photos as they work from their cubicles. HFM, parent company of Elle magazine, informed staff of an imminent new companywide social media network in hopes to better facilitate communication.

Claims from marketers on their own Web sites and third-party sites like social networks will be subject to Advertising Standards Authority scrutiny, as they are in TV, print, and other forms of online advertising.

More than 173 million viewers watched an average of 187 videos per viewer during the month of January 2010, according to comScore's Video Metrix service.

While, 58% of marketers in North America are already engaged in social media marketing, only 34% of Europeans can say the same. That’s likely to change in the next 12 months