CMO.com

Microsoft says it should be ready to handle all of Yahoo's search ad business for the upcoming--and always crucial--fourth-quarter shopping period.

Facebook is making its first foray into bricks and mortar establishments with the sale of Facebook Credits gift cards in a variety of stores across the U.S.--starting with Target.

Big fashion brands including Barneys New York, Gap, and Coach are collaborating with bloggers to create new and controversial forms of advertising for a more social age.

YouTube has introduced "target excludes," which gives advertisers the choice to exclude as few as one video they don't want their product associated. The feature addresses the most often-criticized aspect of YouTube: You can buy video there, but you never know what you'll get.

The social networking giant has launched "Universities on Facebook," while partnering with 10 retailers to kick off the initiative.

So is Bing a boom, a bust or something in between? While Google still commands nearly two-thrids of the search market, buyers credit the upstart with making steady progress.

Social media is becoming an even more integral part of the marketing landscape. According to a June 2010 survey by King Fish Media, HubSpot and Junta42, 72% of US companies said they had a social media strategy.

Two parents claim their respective adolescent children are being exploited for commercial purposes whenever they see a friend has "Liked" a Facebook.com ad.

AOL’s search market share slipped from around 6.2% in 2006 to 3.2% in 2009. AOL captured only 2.3% of the search market in July 2010 according to Comscore, an Internet market research company.