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Topics include display, email, search, social media, video, Web sites, Google, Yahoo, Microsoft, AOL, online advertising, media buying
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WSJ.comBudgeting, Advertising, Social Media Marketing, Online Media, Branding and Communications, Strategic PlanningFor years, many advertisers simply set up shop for free on Facebook, displaying their brands to users who "liked" them. But Facebook now hopes to turn many of those advertisers into paying customers, as one business's experience shows.
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All FacebookFacebook users buy 36 percent more products or services from brands after liking their pages, according to Webtrends.
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ClickZUnder the deal, the three ad sellers - which together account for roughly 18 percent of the U.S. display ad market, per comScore - will make their remnant inventory directly available to one another's sales forces.
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BtoBonline.comWhen asked “If you had to limit yourself to only one social media platform, which of the following would it be,” 56% selected Facebook.
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NeuromarketingWho could resist looking at an ad that contains their own picture?
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AdAge.comAnalysis and Measurement, Advertising, Web Analytics, Video, Online Media, Branding and CommunicationsStarcom MediaVest Group and Bluefin Labs projects that by game time 25% of social conversations related to the game will be about ads, compared to 75% about what's happening on the field.
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eMarketerThese three formats will make up upward of 80% of all spending through 2016, eMarketer predicts.
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ReelSEOProctor & Gamble has decided to marry sane Bounce and Charmin advertisements with the out-of-this-world antics of Old Spice's Terry Crews in ads set to debut on TV the day after the Super Bowl but are online now.
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Brian SolisContent, to be shareable to its full capacity, must be introduced at the right time and in the right way for each medium. These graphs show how medium usage varies through the day and through the week.
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WWDFacebook's regulatory filing with the Securities and Exchange Commission shows that the social media site expects to pull increasing revenue from branded advertising.
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