Zeno Office Solutions wanted a unique, attention-grabbing way to launch a national campaign for its service offering prints for one penny to businesses.

Citi is reviewing direct marketing efforts for its retail bank and credit cards in North America. The work in play ranges from creating brochures, posters and ATM messaging at bank branches to producing direct mail, online and direct-response ads for credit cards.

For the first time since its creation by Harry Beck, an engineer, in 1931, the London Underground map shows a station that carries the name of a corporate sponsor.

For the first time since its creation by Harry Beck, an engineer, in 1931, the London Underground map shows a station that carries the name of a corporate sponsor.

Advertising company GrupoFourMidio is now enabling drivers to sample products by infusing flavors and smells into parking tickets in Brazil.

The company removed the billboard after it drew the ire of labor leaders and public-education activists, who interpreted it as an insulting jibe at teacher rights. An online petition protesting the billboard garnered hundreds of names.

McDonald’s is a sponsor for the London Olympics—and a British doctors’ group says that’s sending the wrong message in a country with ballooning obesity.

A marketing campaign redefines pitches appearing outside the home as “out of home advertising" since a lot of what people call “outdoor” actually appears indoors: on screens in elevators, on kiosks in shopping malls, inside locker rooms, in doctors’ offices.

According to the new book Insanely Simple: The Obsession That Drives Apple's Success, Steve Jobs originally dismissed the classic iPod ads, saying "It's not Apple."