According to new figures from Nielsen, spending on television advertising for prescription drugs has fallen for four consecutive years.

In all, 2011 saw a decline in demand for netbooks, slowing demand for laptops and desktops and a rise in tablets, Canalys said

Content, to be shareable to its full capacity, must be introduced at the right time and in the right way for each medium. These graphs show how medium usage varies through the day and through the week.

In fact, only 11% of high schoolers and collegians have ever used an AR app, according to Ypulse.

By contrast, the 5.4% of consumers in 2011 who said they never use coupons is the lowest since 2007, when it stood at 10.6%.

Colleen Bee, an OSU assistant professor of marketing, found that ads are viewed more favorably in a suspenseful game than a boring one.

Eight-four percent of Millennial consumers say user-generated content has at least some impact on the products they buy—and 70% of Baby Boomers agree.

Fiksu's latest report suggests that the average cost per loyal user for App Store developers was the highest recorded to date, driven heavily by pre-Christmas marketing.

Seventy-seven percent of male owners showed interest in reading magazines on their tablets versus 68 percent of female owners, according to GfK MRI.