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ComScore suggests superior creativity could be what's driving substantially more traffic to advertisers' sites across the pond.

Yahoo’s search losses, attributed by the search team there to lost “default” toolbar and other similar deals, is now a kind of chronic, month over month phenomenon.

A survey conducted by BIGresearch for the Retail Advertising & Marketing Association (RAMA) found that in-person communication was social media users’ top impetus to start an online search for a specific item.

More than 173 million viewers watched an average of 187 videos per viewer during the month of January 2010, according to comScore's Video Metrix service.

Results from the “2010 Email Marketing Trends Study" suggest that recipient preferences and behaviors are more important to the email campaigns of SMB marketers than other segmentation options.

More than half of respondents will boost their marketing budgets this year, while one-third said budgets will remain at 2009 levels.

Big brands are leaving money on the table by ignoring Latinos in their social media marketing, according to a study by Hispanic-focused agency Orci, which says 78 percent of Fortune 1000 companies are not employing social media sites to market to Latinos, according to survey.

A recent eye-tracking study suggests that real-time results so far have limited impact or appeal. In other words, while there's enormous hype and coverage among tech insiders about "real-time search," the public doesn’t really understand (or perhaps care) what the fuss is all about.

E-books are the hottest mobile trend. There are more books available in Apple's App Store than there are games--a significant shift of content momentum that has taken place in a surprisingly rapid fashion.