Glenn Britt, the chief executive of Time Warner Cable, said he opposed services like Auto Hop, introduced by the Dish Network, as a danger to the system that produces television programming and distribution.

At the start of this year, Kraft Macaroni and Cheese had about 570,000 Facebook “likes.” Now, not even five months later, that number is inching toward 1 million. How’d the brand pull it off?

Adobe today will release a series of advancements for Project Primetime that supports TV ad content across connected devices. The new offering, Primetime Simulcast, allows media companies to simultaneously broadcast traditional channels online with dynamically inserted ads across devices.

Rufus Olins, newly appointed chief executive of the Newspaper Marketing Agency (now Newsworks), believes newspaper titles now need to see themselves as "newsbrands" instead.

Kiip's business model—which rewards mobile phone users the further they get inside mobile games—could be about to turn the world of mobile advertising on its head. It essentially bribes consumers into doing the one thing they usually avoid: clicking on ads and giving marketers their information.

Although 84% of BtoB technology buyers say they use social networks to keep up with trends and stay informed, only 19% say social networks have influenced how they interact with vendors and make purchase decisions, according to a new report from IDC.

Kimberly Kadlec, worldwide vice president of the global marketing group at Johnson & Johnson, said at IAB's Innovation Day conference that although mobile is being tapped as a promotional tool, it is best used as a strategic tactic in emerging markets.

Centro, which operates an exchange selling online inventory from newspapers and other local sites, has partnered with Krux to launch an ad exchange for premium publishers that shields their audience data from third parties looking to reach the audience through different channels.

While Facebook Offers has been available to brands nationwide for less than two weeks, marketers are already assessing how the free-to-use deals platform might compete against Groupon.