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Social media is becoming an even more integral part of the marketing landscape. According to a June 2010 survey by King Fish Media, HubSpot and Junta42, 72% of US companies said they had a social media strategy.

Many fashion brands, particularly those in the luxury category, remain wary of social media. Just visit the sites of major fashion names and you'll find pretty much the digital equivalent of Vogue: lots of glossy photos and little in the way of interaction.

In addition, 75 percent of respondents named promotions as the core of their mobile strategy, validating the mobile channel as an important method to drive traffic and support multi-channel commerce.

The arrangement is a first step toward what Time Inc. hopes is a model for the bundling of print and digital sales for all its publications.

RIM is under a growing amount of pressure to respond to Google Inc. and Apple Inc., which purchased AdMob and Quattro, and are making strong inroads in the wireless computing industry.

The Mountain View, Calif.-based Chai Labs, which was founded by a former Google (GOOG) AdSense exec Gokul Rajaram, is described as a “technology platform enables publishers to easily customize and launch scalable, search-friendly sites in several verticals."

The deal brings Google's reach to about 30 million satellite homes, expanding TV advertising efforts that Google began in 2007 through an agreement with Dish Network Corp.

The hires indicate that Twitter is looking to move beyond the companies like Virgin Atlantic, Disney and Fox that have used its ad services in the first few months.

The two companies have been talking for several months about a partnership that would allow Facebook to tap AOL's mojo in selling online ads, The Post has learned.