While YouTube is striving to differentiate itself from traditional broadcast TV in some respects — namely, in serving niche interests — the video platform is working to function more like it in others.
Emil Brolick, the CEO since September, told investors on Monday that he was intent on winning back customers, jaded by a stale menu and inconsistent service, as well as investors, who have grown weary of "a little bit of overpromising and under-delivering."
Not part of the pre-Super Bowl ad conversation, Ford is trying to get in on the seasonal discussion of auto marketing by talking about its new global slogan, "Go Further."
Netflix has has no plans to bid on current seasons of TV, considering itself better suited for "catch-up television," CEO Reed Hastings said as the company announced a return to subscriber growth. "We would rather be additive to cable, not competitive."
Priceline will get rid of Shatner on TV tonight, to draw people's attention to the site move from a bid-based travel booking site to a fixed-price model.
The 50 brands were found to generate high levels of association related to five areas of “fundamental human values”: eliciting joy, enabling connection, inspiring exploration, evoking pride, and impacting society.
The Facebook IPO is expected to be one of the largest Web offerings ever--with some reports saying the company will be raising $10 billion on a $100 billion valuation.