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Inside CMO.com
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New York Observer MediaEmployees at Hachette Filipacchi Media may soon be sharing status updates, links to amusing articles and photos as they work from their cubicles. HFM, parent company of Elle magazine, informed staff of an imminent new companywide social media network in hopes to better facilitate communication.
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WSJ.comOnline Media, Search, Video, Traditional Media, TV/Cable, Companies, Strategy, Market Research, Strategic PlanningThe service, which runs on TV set-top boxes containing Google software, allows users to find shows on the satellite-TV service as well as video from Web sites like Google's YouTube, and lets users personalize a lineup of shows, sources say.
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guardian.co.ukMaurice Levy tells the Abu Dhabi media summit: "It's not enough to have a big audience on the Internet."
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WSJ.comA new smart phone and other coming portable devices are critical elements of Chief Executive Howard Stringer's plan to create devices that access an online network offering movies, games and music.
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NYTimes.comIn a move that spells diversification, Major League Baseball Advanced Media will handle the technology infrastructure and customer support for the nearly 3,500 live events that ESPN streams each year.
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AdAge.comAs the retail environment got tougher over the past few years, more stores started to add the links as they look beyond the sale for ways to earn revenue from visitors.
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eMarketerOnline spending from wealthy Internet users has been higher than average, and retailers are responding by increasingly turning to social networks to attract customers. But will affluents be as receptive to social marketing as other Web users?
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Associated Press/TV NewsCheckFor Hulu to successfully charge fees, whether monthly or on a per-video basis, it would have to offer exclusive or premium content that viewers couldn't easily get elsewhere.
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CMO.comPopular digital-marketing blogger and author Seth Godin spoke to a packed Grand Ballroom at the Omniture Summit 2010 Thursday morning, telling the audience that “the industrial era ended on your watch.” Now, Godin said, “We are at the forefront of a revolution.”
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MediaweekTime Inc.'s Fortune is keeping its name, but a redesign aims to reflect a time when many of its readers have less of the prosperity that the name suggests.
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