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Federated Media is acquiring technology that allows owners of large content collections to add semantics indexing on top of an existing keyword search engine. Federated will use the technology to improve ad targeting and SEO.

Trace publisher Canon Communications is launching announced this week a new behavioral targeting platform for its 45 B2B websites. The company is licensing Google/Doubleclick’s Boomering for Publishers service to deliver targeted advertising based on a user’s online activities.

The survey also found that more than half of all customers want to receive location-specific ads and one-third are interested in receiving location-based advertising about stores close to them.

OfficeMax is launching a including a new back-to-school marketing campaign, including localized promotions and partnerships, such as a coupon deal with Payless.

Third-party companies involved with the latest update have been told to have their application programming interface (API) integration ready to go by Aug. 19.

IBM said Unica will boost its ability to help companies analyze and predict customers' behavior and develop more targeted marketing.

Publishers, toy manufacturers and Hollywood’s entertainment giants used the recent comic book convention to promote products for girls.

The document — described as a “subset of a more complete business plan currently in-progress” — goes into some of the currently hot topics in online advertising, such as behavioral targeting and, more specifically, retargeting.

Women buy sexier clothes while ovulating, and a researcher suggests this could be a powerful tool for marketers