CMO.com

Results from the “2010 Email Marketing Trends Study" suggest that recipient preferences and behaviors are more important to the email campaigns of SMB marketers than other segmentation options.

As the retail environment got tougher over the past few years, more stores started to add the links as they look beyond the sale for ways to earn revenue from visitors.

The reason is pretty clear. Besides the better sound, FM offers a significantly larger and younger audience than can be found on the AM band.

Online spending from wealthy Internet users has been higher than average, and retailers are responding by increasingly turning to social networks to attract customers. But will affluents be as receptive to social marketing as other Web users?

The digital marketing team from E! Entertainment and a Google sales rep will feverishly be making real-time tweaks to E's Internet ad campaign during the Academy Awards as the drama plays out onstage. The media company's goal is to make sure consumers searching for the subject on the Web are steered to their Web site.

Big brands are leaving money on the table by ignoring Latinos in their social media marketing, according to a study by Hispanic-focused agency Orci, which says 78 percent of Fortune 1000 companies are not employing social media sites to market to Latinos, according to survey.

Despite the recognition that the Latino population, an estimated 45 million to 50 million, will affect overall U.S. product and services, 82% of marketers say they have no plans to start or ramp up existing Hispanic marketing efforts, according to advertising agency Orcí. Does your marketing include this growing demographic?

On social networks like Facebook, where people go to communicate with one another, advertisers seem to be trying especially hard to intrude on the conversation.

The new partnership is specifically designed for the consumer packaged goods category, which is still underrepresented in the online advertising space.