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Topics include behavioral targeting, online advertising, privacy, consumer behavior, ad targeting, cookies, online tracking, demographics, social networks, FTC, business intelligence, customer profiling, market segmentation
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NeuromarketingWho could resist looking at an ad that contains their own picture?
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MarketingVOXIn fact, only 11% of high schoolers and collegians have ever used an AR app, according to Ypulse.
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Internet RetailerEight-four percent of Millennial consumers say user-generated content has at least some impact on the products they buy—and 70% of Baby Boomers agree.
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AdAge.comTwitter still has "a ton of work to do" in honing the targeting and frequency-capping of promoted tweets, CEO Dick Costolo said. But consumers aren't pushing back against ads in the Twitter stream, he said.
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Newspapers & TechnologySeventy-seven percent of male owners showed interest in reading magazines on their tablets versus 68 percent of female owners, according to GfK MRI.
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CNETGoogle vice president of product Bradley Horowitz announced the move in a post on the network, taking a swipe at competitor Facebook along the way, noting that teens have unsatisfactory networking options now.
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MediaPostAbout 51% of millennials are more likely influenced by UGC produced and posted by strangers, compared with recommendations from friends, family and colleagues, a new study shows.
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Luxury DailyLeadership, Channels, In-Store, Mobile Marketing, Trends, Emerging Media, Targeting, Tools, Traditional Media, General Management, Market Research, Strategic PlanningAccording to Denise Incandela, using either smartphones or tablets in-store is going to come into play more frequently with luxury shoppers. In fact, mobile is going to become the key connector for different channels.
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Marketing ChartsSocial networking sites appear to be playing a growing role in the expansion of women’s networks and purchase influence, according to the Fleishman-Hillard study.
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Forrester BlogsMarketers- love data. But now, according to a new Forrester survey, consumers are becoming far more aware of how data collection can go awry, and are voting with their pocketbooks.
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