At the start of this year, Kraft Macaroni and Cheese had about 570,000 Facebook “likes.” Now, not even five months later, that number is inching toward 1 million. How’d the brand pull it off?

Women have flocked to social sites, and marketers are eager to reach them there. Not only do they participate in a number of social media activities at high levels, but they are also more likely than men on such sites to click on ads, according to a recently released report.

Kiip's business model—which rewards mobile phone users the further they get inside mobile games—could be about to turn the world of mobile advertising on its head. It essentially bribes consumers into doing the one thing they usually avoid: clicking on ads and giving marketers their information.

While Facebook Offers has been available to brands nationwide for less than two weeks, marketers are already assessing how the free-to-use deals platform might compete against Groupon.

Just over one in three UK consumers (36%) read marketing emails on their mobile devices, with 69% of these then acting on the message, according to a new study. But 44% said they found mobile emails difficult to read because there is too much scrolling and 27% saying there is too much information.

Newspaper ads, such as the "Do The Math" series that began running in late March, are one example of JC Penney's efforts to convince consumers that it still has competitive prices, despite a lack of coupons.

Southwest Airlines' Rapid Rewards program was the best of any U.S. airline (and tied with Air Berlin's Topbonus for best overall), with 100% of travel dates having flights with at least two rewards seats available.

A new study from the Interactive Advertising Bureau finds that 73 percent of respondents say they have used their mobile phone in a store, often to check for better prices in other stores.

The rise of connected TV will make it the most influential of five emerging new technologies identified in an eBay-commissioned study carried out by retail experts Conlumino. The others, in order of influence, are augmented reality, in-store technologies, image recognition, and smart devices.