According to new figures from Nielsen, spending on television advertising for prescription drugs has fallen for four consecutive years.

Proctor & Gamble has decided to marry sane Bounce and Charmin advertisements with the out-of-this-world antics of Old Spice's Terry Crews in ads set to debut on TV the day after the Super Bowl but are online now.

RIM’s new ads feature BlackBerry devices in real-world situations and do a good job of showcasing key features like BBM. What the ads are not, however, is different or memorable.

Last year's barcode promotion--which gave mailers a 3% discount on qualifying Standard and First-Class mail letters, flats and cards--was so successful that the USPS's board of governors urged that another promotional program be developed for this year, according to the USPS VP of domestic products.

Colleen Bee, an OSU assistant professor of marketing, found that ads are viewed more favorably in a suspenseful game than a boring one.

A new Procter & Gamble co-branding campaign has an Old Spice pitchman interrupt commercials for Charmin and Bounce products.

To create buzz, it’s no longer enough for marketers to simply get people talking at the water cooler the morning after the game.

Visitors to CPG brand Web sites are valuable and frequent buyers of the brand in retail stores -- completing 41% more transactions than non-visitors, according to a new study from Accenture, comScore and dunnhumbyUSA.

If you thought you saw some flying humans in the sky over parts of New York City and New Jersey in the last couple of weeks you are, in fact, not crazy. You were merely exposed to some avant garde marketing.