These three formats will make up upward of 80% of all spending through 2016, eMarketer predicts.

Content, to be shareable to its full capacity, must be introduced at the right time and in the right way for each medium. These graphs show how medium usage varies through the day and through the week.

Facebook's regulatory filing with the Securities and Exchange Commission shows that the social media site expects to pull increasing revenue from branded advertising.

The use of NFC in smartphones and tablets has been growing among brands. Near term in the United States, VDC Research expects to see transportation, hospitality, and retail payment services to lead in NFC application adoption.

NPD finds that the emerging market tablet share of 36 percent in 2011 will be 46% within five years.

Besides the expected participants in Super Bowl advertising -- car, beer, and soda companies -- this year's hoopla features related pitches from children's book authors and online matchmaking sites.

According to Denise Incandela, using either smartphones or tablets in-store is going to come into play more frequently with luxury shoppers. In fact, mobile is going to become the key connector for different channels.

A new Strata survey of advertising agencies found that more than 80 percent expect client approach to advertising and marketing to either increase or stay the same.

Mobile sales totaled to 9.8 percent this holiday season, compared to 3.2 percent in 2010 marking a 209.61 percent year-to-year growth, per the IBM report.