Social media is becoming an even more integral part of the marketing landscape. According to a June 2010 survey by King Fish Media, HubSpot and Junta42, 72% of US companies said they had a social media strategy.
Collaboration between advertising and editorial runs counter to publishing industry norms, but it's likely to increase in the current economic and media climate.
According to a new forecast from Borrell Associates, online advertising will continue to grow faster than advertising as a whole, with the fastest-growing segment of online advertising being local online, anything targeted and everything involving social media.
All eyes are on Foursquare and other services like it in the wake of the announcement of Facebook Places, which lets users add a location element to their status updates. Will start-ups like Foursquare survive?
This year, eMarketer estimates just more than one in three companies have a public-facing blog used for marketing, a proportion that will rise to 43% by 2012.