CMO.com

As the nation shifts into recovery mode, retailers and packaged goods makers can expect the emergence of a more cost- and value-focused consumer who is less likely to be driven by “rampant, deal-seeking,” according to “The New Consumer Behavior Paradigm: Permanent or Fleeting?” from PricewaterhouseCoopers.

While, 58% of marketers in North America are already engaged in social media marketing, only 34% of Europeans can say the same. That’s likely to change in the next 12 months

Competition from device-makers such as Apple promises to further stimulate what is already one of the most dynamic areas of the digital content ecosystem.

The Retail Advertising and Marketing Association survey, “Social Media: An Inside Look at the People Who Use It,” compares U.S. social media users to the average American adult.

Two new studies released this month by Forrester and Outsell confirm the growing importance of interactive marketing channels.

Rapleaf discovered that there were some common themes among users who fanned iPad on Facebook.

In general, the popularity of mobile social networking is increasing. In January 2010, 11.1% of all mobile phone users accessed a social networking site via mobile browser, an increase of 4.6 percentage points from the previous year.

B-to-b marketers “have begun to clamp down on expensive offline tactics and are instead turning to measurable, ROI-driven online channels,” says Forrester’s Michael Greene in the report “B2B US Interactive Marketing Forecast, 2009-2014.”

Juniper expects mobile AR applications will have seven primary uses.