CMO.com

Social media is becoming an even more integral part of the marketing landscape. According to a June 2010 survey by King Fish Media, HubSpot and Junta42, 72% of US companies said they had a social media strategy.

Employers are taking their time hiring direct marketers, and that fact is showing up in the number of months job-seekers have been looking.

College sports conferences are undertaking "brand initiatives" to raise their profiles and promote member schools.

Collaboration between advertising and editorial runs counter to publishing industry norms, but it's likely to increase in the current economic and media climate.

Big brands such as Disney, McDonald's, and Honda are trying to take advantage of the popularity of online social gaming.

According to a new forecast from Borrell Associates, online advertising will continue to grow faster than advertising as a whole, with the fastest-growing segment of online advertising being local online, anything targeted and everything involving social media.

All eyes are on Foursquare and other services like it in the wake of the announcement of Facebook Places, which lets users add a location element to their status updates. Will start-ups like Foursquare survive?

ReturnPath is back with a follow-up to 2008's survey of ecommerce email practices. The results? Retailers continue to make the same mistakes.

This year, eMarketer estimates just more than one in three companies have a public-facing blog used for marketing, a proportion that will rise to 43% by 2012.