According to new figures from Nielsen, spending on television advertising for prescription drugs has fallen for four consecutive years.

What can go wrong--and will.

Proctor & Gamble has decided to marry sane Bounce and Charmin advertisements with the out-of-this-world antics of Old Spice's Terry Crews in ads set to debut on TV the day after the Super Bowl but are online now.

RIM’s new ads feature BlackBerry devices in real-world situations and do a good job of showcasing key features like BBM. What the ads are not, however, is different or memorable.

Colleen Bee, an OSU assistant professor of marketing, found that ads are viewed more favorably in a suspenseful game than a boring one.

A new Procter & Gamble co-branding campaign has an Old Spice pitchman interrupt commercials for Charmin and Bounce products.

While YouTube is striving to differentiate itself from traditional broadcast TV in some respects — namely, in serving niche interests — the video platform is working to function more like it in others.

To create buzz, it’s no longer enough for marketers to simply get people talking at the water cooler the morning after the game.

The idea extends nicely across digital and mobile mediums with a second-screen social campaign.