Adobe today will release a series of advancements for Project Primetime that supports TV ad content across connected devices. The new offering, Primetime Simulcast, allows media companies to simultaneously broadcast traditional channels online with dynamically inserted ads across devices.
In other words, every single minute, users download three days worth of video to YouTube. Just a year ago, users were downloading 42 hours of video a minute.
You'll laugh. You'll cry. But most of all, you're likely to share this list of runaway viral hits in advertising this year. It's a varied group of spots--with dancing and singing, cursing and fainting, running and good old-fashioned pitching. President Obama even makes an appearance.
Yet, even though viewers did not complete ads, they were still exposed to the ads, and, as Vindico suggests, advertisers should take advantage of every second of exposure.
ESPN is aiming to provide advertisers with more targeted reach through digital properties, which include espnW, a platform dedicated to engaging female sports fans; a new ESPN radio app for the iPhone and iPad; and a partnership with Twitter that will start with the NBA Finals.
U.S. online ad spending will reach $37.5 billion this year, up 18.0% over last year, according to investment firm ThinkEquity, which revised its forecast based partly on solid Q1 trends.
As broadcast networks loosen their rules, a stampede of liquor brands are turning to TV with marketers seeking broad awareness for product launches or building new buzz on old brands.