News
Topics include viral videos, YouTube, user-generated content, online video, online TV, Web-TV convergence, interactive video
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MediaPostAnalysis and Measurement, Channels, Advertising, Mobile Marketing, Web Analytics, Video, Emerging Media, TV/Cable, Online Media, Traditional Media, Branding and Communications, Strategic PlanningAdobe today will release a series of advancements for Project Primetime that supports TV ad content across connected devices. The new offering, Primetime Simulcast, allows media companies to simultaneously broadcast traditional channels online with dynamically inserted ads across devices.
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PCMag.comIn other words, every single minute, users download three days worth of video to YouTube. Just a year ago, users were downloading 42 hours of video a minute.
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ReelSEO181 million people who watched almost 37 billion video segments on top of those 9.5 billion ads.
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AdweekAdvertising, Video, Web Sites, TV/Cable, Online Media, Traditional Media, Branding and CommunicationsYou'll laugh. You'll cry. But most of all, you're likely to share this list of runaway viral hits in advertising this year. It's a varied group of spots--with dancing and singing, cursing and fainting, running and good old-fashioned pitching. President Obama even makes an appearance.
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USA TodayThe venture is part of the Google Inc.-owned video site's plan to launch roughly 100 channels of niche-oriented programming.
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MediaPostAnalysis and Measurement, Statistics, Advertising, Web Analytics, Video, Online Media, Branding and Communications, Market ResearchYet, even though viewers did not complete ads, they were still exposed to the ads, and, as Vindico suggests, advertisers should take advantage of every second of exposure.
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TechCrunchThe majority of these households use their game consoles to do so, and the adoption of connected TVs is also moving ahead quickly.
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AdAge.comCompanies, Advertising, Mobile Marketing, Planning, Brand Marketing, Social Media Marketing, Video, Radio, Emerging Media, Web Sites, TV/Cable, Online Media, Traditional Media, Branding and Communications, Market Research, Strategic PlanningESPN is aiming to provide advertisers with more targeted reach through digital properties, which include espnW, a platform dedicated to engaging female sports fans; a new ESPN radio app for the iPhone and iPad; and a partnership with Twitter that will start with the NBA Finals.
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BtoB MagazineDisplay, Statistics, Advertising, Search, Video, Web Sites, Online Media, Branding and Communications, Market ResearchU.S. online ad spending will reach $37.5 billion this year, up 18.0% over last year, according to investment firm ThinkEquity, which revised its forecast based partly on solid Q1 trends.
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AdAge.comCompanies, Advertising, Planning, Brand Marketing, Video, Web Sites, TV/Cable, Online Media, Traditional Media, Branding and Communications, Market Research, Strategic PlanningAs broadcast networks loosen their rules, a stampede of liquor brands are turning to TV with marketers seeking broad awareness for product launches or building new buzz on old brands.
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