The game invites people to enable their Webcams, mark the position of their mouth in a video mirror image of themselves, and then contort their necks to "catch" the puffed kernels as they fall like snow on the screen.
Catalog response rates--that is, the percentage of catalog subscribers who purchased something from Moosejaw’s Web site in the weeks following the catalog’s release--were up by a full third.
The mirror is a proof of concept designed to explore “how the relationship between information and the self is evolving and how media content from the New York Times and others might play a part,” The Lab’s team explained on a page outlining the project.
Running through Saturday at the Disney Store on Broadway and 45th Street, the Disney Parks team has implemented a 60-foot digital billboard experience in which visitors step interact with characters projected on the big screen.
Findings from Juniper's “Virtual Goods – Real Revenues on Mobile” indicate the Far East and China will be the overwhelmingly dominant regional driver of this growth.
Customers with iPhones or the iPad2 limited-edition are invited to head down to cultural hotspots around the country to virtually try on Debenhams' party dresses.
Autonomy's new augmented reality technology, called Aurasma, goes a step further: It recognizes a user's hand gestures. This means a person using the app can reach out in front of the device to interact with the virtual content.