The game invites people to enable their Webcams, mark the position of their mouth in a video mirror image of themselves, and then contort their necks to "catch" the puffed kernels as they fall like snow on the screen.

Catalog response rates--that is, the percentage of catalog subscribers who purchased something from Moosejaw’s Web site in the weeks following the catalog’s release--were up by a full third.

The mirror is a proof of concept designed to explore “how the relationship between information and the self is evolving and how media content from the New York Times and others might play a part,” The Lab’s team explained on a page outlining the project.

Running through Saturday at the Disney Store on Broadway and 45th Street, the Disney Parks team has implemented a 60-foot digital billboard experience in which visitors step interact with characters projected on the big screen.

Findings from Juniper's “Virtual Goods – Real Revenues on Mobile” indicate the Far East and China will be the overwhelmingly dominant regional driver of this growth.

Customers with iPhones or the iPad2 limited-edition are invited to head down to cultural hotspots around the country to virtually try on Debenhams' party dresses.

Phillips & Company's new "Blue Marble" service transforms a rooftop into a “space-accessible billboard” that can be read in Google Earth.

Autonomy's new augmented reality technology, called Aurasma, goes a step further: It recognizes a user's hand gestures. This means a person using the app can reach out in front of the device to interact with the virtual content.

NBC and Bloomingdale’s are using several cross promotions to get out the word about their new fall offerings.