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While the dashboard is still an alpha product, it’s already able to make the distinction between staff and customers, and tracks check-ins on a daily, weekly, 30/60/90-day or all-time basis. Data also includes unique visitors, male-to-female ratio, and social media-sharing.

Yahoo’s search losses, attributed by the search team there to lost “default” toolbar and other similar deals, is now a kind of chronic, month over month phenomenon.

Taking a different view from the competition, 24/7 Real Media concentrates on building an "open ecosystem" and partnering with companies like Omniture.

The Facebook analytics war may have begun. Only a few days after WebTrends spurred excitement over its new Facebook tracking capabilities, competitors Omniture and Coremetrics have unveiled their own. It's welcome news to data junkies who have long complained that Facebook campaign measurement has been lacking.

Omniture is adding Facebook advertising data to its marketing software, a move that could pave the way for more ad dollars to flow to the social network.

Twitter is great for initially exposing new customers to a brand, while Facebook is better at helping funnel them down a path of actions toward making a purchase, according to WebTrends, which launched a new product providing deep analytics for Facebook advertising.

One reason for a lack of confidence in strategic marketing planning could be ineffective approaches to performance measurement—reported by a strong majority of respondents to an ISITE Design survey.

HubSpot's “2010 State of Inbound Marketing” report indicates that spending on lead generation is 60% less among companies that devote at least one-half of their budget to inbound marketing, compared with companies spending at least one-half of lead generation dollars on outbound tactics.

An even smaller number of participants account for most of the activity on Twitter, at least in the U.K.