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Topics include audience measurement, Web metrics, business intelligence, consumer behavior, click-through rates, ROI, Web site traffic, ad impressions, cross-media analytics, digital marketing, Web site performance, predictive analytics
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All FacebookFacebook users buy 36 percent more products or services from brands after liking their pages, according to Webtrends.
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AdAge.comAnalysis and Measurement, Advertising, Web Analytics, Video, Online Media, Branding and CommunicationsStarcom MediaVest Group and Bluefin Labs projects that by game time 25% of social conversations related to the game will be about ads, compared to 75% about what's happening on the field.
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BizReportNew statistics, recently released by social sharing tools firm Shareaholic, reveal that Pinterest is pushing up the rankings to drive almost as much referral traffic (3.6%) as Twitter (3.61%) and Google (3.62%).
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Search Engine LandAs a general matter, people on the iPhone app scanned left to right and then down the page, not unlike eye-tracking patterns on the desktop.
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AdAge.comAnalysis and Measurement, Statistics, Web Analytics, Social Media Marketing, Online Media, Market ResearchTo get to these findings, the used one of Facebook's own metrics, People Talking About This, the awkwardly named running count of likes, posts, comments, tags, shares and other ways a user of the social network can interact with branded pages.
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VentureBeatAnalysis and Measurement, Companies, Web Analytics, Social Media Marketing, Online Media, Market ResearchNew data from comScore, revealed during a Monday morning presentation at the Digital Life Design conference in Munich, highlights traffic gains big name brands recently experienced thanks to a combination of paid and earned media efforts on Facebook.
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TechCrunchThe last time YouTube released this data was in May, when the company was seeing 3 billion views per day, an increase of 50% over the past 12 months
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BizReportAnalysis and Measurement, Statistics, Web Analytics, Social Media Marketing, Web Sites, Online Media, Market ResearchThose who log in to third-party sites using Facebook Connect spend, on average, 50% more time on a Web site and view twice as many pages, according to new research from social technology firm Gigya.
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TechCrunchAnalysis and Measurement, Statistics, Mobile Marketing, Web Analytics, Emerging Media, Market ResearchOf the regions surveyed, North America was the fastest growing, with 366% overall growth in mobile impressions and a 625% increase in smartphones.
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All FacebookAccording to TBG Digital, the average cost per click in the United States rose 10 percent in the fourth quarter compared with the third quarter.
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