Topics include audience measurement, Web metrics, business intelligence, consumer behavior, click-through rates, ROI, Web site traffic, ad impressions, cross-media analytics, digital marketing, Web site performance, predictive analytics
The July results include a new category called “explicit core search,” which tracks users whose intent is to retrieve search results, according to ComScore.
For a category that's become somewhat synonymous with Foursquare, a location-based mobile app that saw 20- and 30-somethings checking in to bars and restaurants in cities in its early days, MyTown's results may seem surprising.
What's wrong with most research that attempts to measure ad effectiveness? Small respondent size and low response rates for starters, according to an initial report from the IAB.
If Facebook can build out a partnership with Amazon, where it can get key pieces of aggregated data back to study how product sales change in relation to social recommendations or ad campaigns, it can build models to show how financially valuable it is on average when a user “likes” a product or brand.
WPP Group, Interpublic Group, and Merkle are among the major holding companies setting up social media units aimed at helping marketers monetize their social media outreach.
Version 2.0 of Video Metrix, comScore's online video measurement tool, adds new features to address the growth in online video ads, such as new reporting metrics to better evaluate video ads and their reach and engagement within video audiences.