The Data-Driven Organization: Brent Dykes' Blog

The Data-Driven Organization: Brent Dykes' Blog

The economic downturn forced most companies to scrutinize their marketing spending. Many CMOs have had to significantly cut their advertising budgets, and they have to do more with less. Understandably, they want to understand which campaigns, marketing channels, and online content are the most effective so they can get the most “bang” for their marketing dollars. In addition, more and more advertisers are shifting budget away from traditional channels to more measurable digital channels such as paid search, email, social media, etc. In a down economy, data is proving to be a marketer’s new friend.

For most companies, the path to becoming data-driven is a work in progress, requiring much more than just tools or technology. During his six-plus years as an Omniture consultant working with several Fortune 500 companies, Brent Dykes has identified seven success factors that data-driven companies possess. That's what this blog is all about. Brent will detail those principles that will help position your organization for data-driven success.

>> Week 20: Five Data-Driven Lessons From Baseball

>> Week 19: Web Analytics Practitioners Talk Shop

>> Week 18: Three Roadblocks To Web Analytics Strategy Alignment

>> Week 17: Social Media: Monitoring Vs. Measurement

>> Week 16: Strategy And Data: The Yin And Yang Of Analytics And Optimization

>> Week 15: You Say Reporting, I Say Analysis: Who's Right?

>> Week 14: Making The 'Switch' To A Data-Driven Culture

>> Week 13: What To Look For In A Web Analytics Partner

>> Week 12: Weighty Ways To Raise The Web Measurement Bar

>> Week 11: Web Analytics 101: Terminology Trip-Ups

>> Week 10: Online Accountability: Are You Data-Driven or Merely Data-Informed?

>> Week 9: The High Price Of Web Analytics Perfection