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  • A viral strategy for using paid search
    iMedia Connection.com
    Paid search may be more effective at driving in-store sales than it ever has been for ecommerce. Find out how to combine it with social media and email to make a big impact on consumer shopping habits--plus one biggie to avoid at all costs.

  • Marketers, Get Back to Boring
    AdAge.com
    Maybe things haven't changed that much at all. Maybe what's missing in our "social" marketing transformation is the really boring and basic stuff. Maybe dull drives digital. Maybe fundamentals face us forward. Maybe boring is breakthrough.

  • The Mouse That Roared: Turning to the Internet to Catch a Favorite TV Show
    NYTimes.com
    It’s hard to know how many people have ditched their cable service, and cable providers are eager to paint them as a minority fringe. But with devices like Xbox and software like Boxee making it easy to stream Internet content to a TV, mention the possibility just about anywhere and someone is likely to pipe up about watching cable free.

  • Dancing With the Stars
    Adweek
    Despite the travails of Tiger Woods and other well-known names, the use of celeb endorsers seems to be making a comeback. Why? Industry experts say it's partially because many stars have used social media outlets like Twitter to establish one-to-one connections with consumers.

  • Digital Demographics: 11 Brands That Are Doing It Right
    iMediaConnection.com
    Online marketers are finally getting smarter when it comes to demographic targeting. See which brands know how to hit their audiences in the digital sweet spot.

  • Once-Casual Gamers Go 'Social'
    Mediaweek
    Social games on sites like Facebook have made competing for high scores on gaming sites in relative isolation suddenly seems bland: “Gamers are a communicative bunch and they go where the excitement is,” says one gaming exec. That viral nature also provides a major business advantage.

  • Rethinking Marketing
    Chief Marketer
    Companies have powerful technologies for understanding and interacting with customers, yet most still depend on mass media marketing to drive impersonal transactions. To compete, companies must shift from pushing individual products to building long-term customer relationships.

  • The underlying drivers of social media success
    iMedia Connection.com
    Oftentimes we become too enamored with the next shiny toy and make it a goal to advertise on "Facebook," "Twitter," or "the iPhone." But focusing on these platforms versus the actual execution might cause you to miss out on the real opportunities.

  • Video Chat Is Where It's at -- but How Do Brands Fit in?
    AdAge.com
    A growing number of consumers are using video chat in conjunction with social networking. All that activity has some forward-looking marketers and ad agencies exploring how they can use video chat for advertising directly to customers, market research, customer service and even branded interactive experiences.

  • Twitter: Growing up or getting old?
    iMedia Connection.com
    Do industry leaders think Twitter is an effective marketing vehicle for brands? For most, yes -- "Twitter is the 7-Eleven of media," says one CEO in this short video -- but issues remain, including taming the noise, moving beyond a TV-centric world, and proving it can stand the test of time.