Insight
Topics include display, email, search, social media, video, Web sites, Google, Yahoo, Microsoft, AOL, online advertising, media buying
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BtoBonline.comMarketers must integrate multiple data sources and channels so they can be acted on, shared, and analyzed. Following are four benefits of achieving message convergence, including, of course, the ability to generate more revenue.
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iMedia ConnectionOnline listening has emerged as a critical tool for brands to gather insights in unprecedented ways. These insights--deeper and more holistic than traditional findings--can shape marketing strategies in ways that allow you to provide better experiences, within your advertising and beyond.
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CMO.com ExclusiveChannels, Social Media Marketing, Trends, TV/Cable, Online Media, Traditional Media, Market Research, Strategic PlanningIf brands are, in fact, improving their social-media savvy, then consumers should see it in their Super Bowl commercials and their social tie-ins. Otherwise, companies will once again miss a chance to strengthen their brand value in front of a captive audience of multimillions.
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Website Conversion BlogMobile Marketing, Social Media Marketing, Trends, Emerging Media, Web Sites, Online Media, Market ResearchYou can identify online customers based on three personas: the Connected Customer, the Discount Seeker, and the Social Butterfly. This interactive infographic highlights their characteristics and what marketing teams should be thinking about in relation to each group.
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Ignite Social MediaGreg Jarboe, president of SEO-PR and the author of "YouTube and Video Marketing: An Hour a Day," discusses YouTube's future from a marketing perspective and shares his favorite video from 2011. "If there is one top tip that I don’t see many brands utilizing," he says, "it would be 'Tent-pole Programming,'" or programming around specific events.
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Ernan Roman Direct MarketingWhen a national brand accumulates nearly two million followers on Twitter, its social media strategies are worth examining. These three easy-to-emulate Twitter best practices can be adapted to any industry,
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SearchCRMAn "extreme makeover" on television leads to a social media strategy triumph. Experts agree there are three things common to such success: forethought, careful plan execution, and ongoing measurement.
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WSJ.comRay William Johnson curses constantly, often gives his audience the finger, and sometimes dresses up as a penguin, but he is attracting more than 5 million regular viewers, making him the biggest draw at Google Inc.'s online-video outlet. To be sure, major marketers like McDonald's have also taken notice.
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Search Engine LandCommitting actions on a site but not converting--such as when a user places an item in a shopping cart prior to purchasing it--is the foundation for remarketing, so why don’t other channels with more precise bid management capabilities leverage the same upper-funnel qualification to assume potential value?
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HubSpot's Inbound Internet Marketing BlogChannels, Management, Search, Social Media Marketing, Web Sites, Online Media, General Management, Strategic PlanningP&G's CEO says he's cutting his ad spend and laying off employees because of the efficiency of new channels like Facebook and Google. But the assumption that digital media is free is one that too many marketers fall into. Success in all marketing channels lies in the way you integrate them with one another.
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