Insight
Topics include display, email, search, social media, video, Web sites, Google, Yahoo, Microsoft, AOL, online advertising, media buying
-
Social Media TodaySocial Media Today went to the Twitterverse and asked people to fill in a "Social Media for Brands" survey. There are some very interesting responses for anyone in charge of a brand.
-
MediaPostWhile it's smart to use Facebook, Twitter, iPhone apps and other new channels as additional means of advertising and building customer loyalty, it's inherently wrong and even dangerous to use them as a means of navigation. Why? Because all the power is being put in the hands of the providers.
-
1to1 MediaAttention marketing practitioners: Your customers may be ahead of you when pursuing the best ways to get a response from your company’s customer service operation. Do the names Facebook, Twitter and YouTube ring a bell?
-
AllBusiness.comThe way you interact with your customers is now as public as any of your paid advertising and marketing efforts.
-
MashableWhile one can only speculate about the future of CEOs and social media, there's no question that social media plays a huge part in life and the world as we know it right now. As younger CEOs replace older ones, there's little question that the man (or woman) at the top will need a firm grasp on social media.
-
eMedia VitalsThe debate continues among digital publishers that understand the need to produce lots of content to attract audience and drive page views—but are still not ready to go down the "content farm" path. Here's an overview of some of the ways media companies are supplementing their original content to keep their sites fresh.
-
iMediaConnection.comTo formulate proper behavioral targeting policies, our industry must understand what consumers want and need. Check out the latest insights into this important question.
-
1to1 MediaAs popular as loyalty programs are, they alone are not enough to ensure customer loyalty. In fact, over the past two years, customer loyalty has become increasingly tenuous.
-
MashableOne mistake is all it takes for social media to turn against your brand.No one is perfect and you can’t expect to please everyone all the time, so the best trick is to be prepared for how to handle things if your company finds itself under attack in the social realm.
-
Search Engine Land.comA study of paid search behavior patterns for holiday shoppers in the 2009 season provides some interesting insights that can be applied to the 2010 season.
Inside CMO.com
Most Popular
- The CMO's Guide To The Social Media Landscape
- 10 Ways To Get More Sales From Existing Customers
- The Evolution Of Customer Loyalty
- The Value Of A Social Media Fan. . .Priceless
- The Online Media Conversion Guide
- Fifteen Funny Advertisement Juxtapositions
- How to Respond when Social Media Attacks Your Brand
Copyright 2009-2010. Adobe Systems Incorporated. All rights reserved.